Creative Strategist, CPG

Facebook - New York, NY4.2

Full-timeEstimated: $62,000 - $81,000 a year
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Creative Shop's mission is to inspire and serve the very industry that enables brands to connect to the people they care about while growing their business. This role may suit you if the lines below ring true:
If you are hungry to run fast, learn more, never be complacent. If the intersection of creativity and technology is what makes your blood run fast. If you believe data, tech and product innovation is fundamental in the creative process. If you aren't afraid to take what we have and make it 10x better. If you love brilliant debates on how to build and craft better stories. If constant change doesn't bother you, it excites you. If you aren't afraid to put your hand up for the seemingly impossible assignments. If you love thinking and building prototypes and frameworks to lead the industry to better work for our platforms. If you can use technology as an enabler to tell stories in different ways. If you love brands and want to help them tell stories that speak their truth in the world. If you want to be part of a team that is leading the way in telling stories for the future. If you want to humbly lead the industry to create the best work of your (and their) life. If you're entrepreneurial: We’re still only 1% done at Facebook – this team is inventing new things everyday. It takes vision, tenacity, bravery and ability to execute to thrive here.
Continually inspire our internal teams, clients and the creative industry by creating or co-creating game-changing ideas that shape the future of advertising
Lead brand and business strategy discussions to uncover huge business needs and identify unexpected and insightful creative solutions
Uncover brand and consumer insights from a sea of data to inform creative direction and ultimately help businesses connect with people in meaningful ways
Develop holistic Facebook solutions (including Facebook, Instagram, Messenger platforms) that drive the key business goals of our top clients
Partner with other Creative Strategists on the team, Sales partners, Product, Engineering and external agencies to make your and their ideas shine on the Facebook platform
Be a thought leader on how mobile technology is fundamentally changing consumer behavior and brand marketing
6+ years of experience in brand marketing/advertising.
Knowledge of brand marketing and media communication, and insight development.
Experience developing insight-driven work, applied in mobile, digital and offline media.
Proven experience translating data into insights that inform creative decisions.
Storytelling: Experience bringing an idea to life on a white board or presentation and experience influencing C-level clients by balancing data with storytelling.
A strong passion for understanding people and deep desire to uncover new consumer behavior across various industries and platforms
Able to think big and apply that to the wide range of opportunities – from individual creative executions to campaign ideas to full on, long-standing platform ideas
Experience with Keynote, InDesign, Illustrator, Photoshop
Experience working within the CPG vertical
Portfolio link with work examples
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