Integrated Marketing Manager, International

LiveRamp - San Francisco, CA

Full-time
ABOUT LIVERAMP
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LiveRamp (RAMP) provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.

We recently debuted on the New York Stock Exchange (ticker: RAMP) as an independent public company. Our fundamentals are exceptional: 30%+ annual revenue growth, $1.7B in cash, no debt, and over 600 customers. And we're growing our team at a record pace. Want to build the future with 750 savvy, curious LiveRampers across the U.S., Europe, and APAC? Join us!

ABOUT THIS JOB

LiveRamp is looking for an Integrated Marketing Manager to be responsible for leading the coordination of strategy and integrated marketing plans with our international teams - across all marketing functions, from demand generation and sales development to product marketing and partner marketing.

The ideal candidate will have a deep understanding and passion for knowing global markets, advertising technology, marketing data and identity-related trends. S/he must have experience effectively collaborating with various marketing, sales and product teams to jointly develop Go-To-Market (GTM) and promotion plans, bringing programs to life and driving results. Excellent strategic thinking and communication skills, as well as excitement for results-driven approaches and comfort with ambiguity are critical.

Primary Responsibilities

  • Campaign Coordination, Management and Execution
  • Develop plans that encompass both strategy and tactics unifying the international markets via multiple promotion channels (website, online advertising, email, social media, PR, in-person events, webinars etc)
  • Coordinate detailed GTM campaign plans and program/project briefs (including goals, messaging, call to action, content, target personas and distribution channels), to enable the MarComm, Marketing Ops and Events teams to execute effectively
  • Be the centralized resource for communicating with regional marketing leads back and corporate marketing, and other cross functional teams
  • Sales Enablement
  • Adapt product marketing materials and localize it for regional markets
  • Align marketing with US and International sales teams to ensure demand generation campaigns are synchronized with sales strategies and goals, track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
  • Collaborate with all marketing functions on the quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
  • Define campaign reporting needs and KPIs, work with the broader marketing team to track and report results against benchmarks.
  • Work with Marketing Ops to forecast, track, and report campaign effectiveness metrics, demand gen funnel metrics, as well as overall ROI to internal stakeholders. Plus, continually monitor dashboards, analyze results to understand what's working/not working and why, and then optimize campaigns based on these data-driven insights.
  • Communicate how marketing programs impact revenue, understand key metrics and dashboards, and deliver ad-hoc analyses as needed.
Requirements

  • 6+ years of hands-on B2B experience, preferably in the ad-tech and mar-tech or marketing data and analytics industries
  • BA/BS degree in business, marketing, communications or other relevant field of study
  • Demonstrated ability to drive initiatives at both a strategic planning and tactical executional level
  • Proven experience managing priorities and working closely with internal stakeholders across a number of departments
  • Track record of success in developing holistic marketing plans, and coordinating pre-launch and post-launch activities
  • Strong background in demand generation best practices, including audience targeting, segmentation, measurement, lead lifecycle and nurture
  • Exceptional project management skills and attention to detail
  • Accountable and takes ownership
  • Curious as well as introspective
  • Superior written and verbal communication skills
  • Strong quantitative analytical ability
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Employee Benefits
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  • Stock. Be a [literal] stakeholder in our company's future.
  • Food. Enjoy catered meals, boundless snacks, and the occasional food truck.
  • Fun. We host events such as game nights, happy hours, camping trips, and sports leagues.
  • People. Work with talented, collaborative, and friendly people who love what they do.
  • Health and Saving. Receive the benefits of comprehensive health, dental, vision and disability insurance along with a 401k matching plan.
  • Location. Work in the heart of San Francisco – the best city in the world, and take advantage of our commuter benefits.
LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.
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