Head of Brand & Marketing (early stage b2c)

Qeepsake - Remote

Full-time$130,000 - $180,000 a year
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SkillsBenefits
WHO WE ARE

We’re Qeepsake and we help parents capture, preserve, and cherish meaningful memories about their children. With Qeepsake, parents create heirlooms of precious memories, in their own words, to pass down to their children. Think of it as the modern day baby book, made far more accessible and far more fun!

Having secured several rounds of funding and surpassing 2x growth in 2018, we’re expanding our high performing team of 11 to address the opportunities and challenges of moving beyond early adopters into mass market. This is the early stage opportunity with huge market potential you’ve been looking for.

ABOUT THE POSITION

We’re looking for an experienced brand & performance marketing leader to build out and lead the marketing team that generates new user growth. This is a leadership role (we’re flexible on title) that will be responsible for shaping the Qeepsake brand and its positioning in the marketplace, and be responsible for overseeing strategy and execution for all consumer acquisition marketing programs.

The company’s headquarters are outside Boston, MA though half of the team works remotely from elsewhere in the U.S. So we’re open to on-site or fully remote US-based candidates.

YOUR INTERVIEW EXPERIENCE

Our goal is to create an environment where you can interview at your best. If we can provide any assistance or accommodations during your time with us, please let us know.

Requirements

Your responsibilities at Qeepsake would include:
Owning the positioning of Qeepsake’s brand, including all messaging
New channel development: testing acquisition initiatives and campaigns across PPC, affiliate, influencer, organic social, and other channels
Using your skills and creativity to create PR opportunities for Qeepsake to build more brand awareness
Recruit, manage, and mentor a small team of marketers
Lead forecasting and budget management for all acquisition channels
Lead efforts to encourage existing free members to upgrade to paid memberships
Measure and report important metrics and regularly share results and insights

Ideal candidates for this position will have:
Past successes in building brands—demonstrating strong writing, and storytelling abilities, with a customer-centric approach
Experience recruiting, managing, and mentoring a team
Experience identifying, piloting, and building out new user acquisition channels for consumer low price-point products
Considerable experience in Facebook and Instagram paid ad management, referral programs, affiliate marketing, influencer marketing, and in PR, among other channels
Experience with parent and mom demographic
Experience working as part of a distributed team
Benefits

Qeepsake offers competitive benefits package including medical, dental, vision, co-working space stipend, paid parental leave, paid holidays, paid time off, sick days, and stock options.
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