Marketing Operations Manager

BlueJeans - San Francisco, CA (30+ days ago)


At BlueJeans, we’re transforming the way people meet by creating a human connection in every experience. Together, we’re bringing video to everyone, regardless of location or device, including on mobile, desktop, or room systems. We work with thousands of companies worldwide to upgrade everyday meetings, large-scale events, and social network broadcasts by replacing traditional web conferencing with face-to-face video communication. All our customers have one trait in common: they understand the benefits to bringing their employees, leaders, and partners closer together. Since 2009, we have raised $175M in funding led by Accel Partners, Battery Ventures, NEA, and Norwest Venture Partners.

The Marketing Operations Manager based out of the San Francisco, CA Office will build programs and manage the marketing systems required to monitor and generate consistent inbound lead traffic. They will utilize Marketo to its fullest potential, employing any and all features available to load the top of the funnel. They will be revenue minded and directly contribute to the continued growth of the company and the Marketing organization.

Responsibilities

Manage the Building, monitoring and optimization of multiple programs and lead nurtures in Marketo
Track, test, and analyze data relating to campaign metrics to improve and optimize programs (RCE)
Work closely with sales to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualifications
Tactical execution of marketing programs designed to generate/ capture new leads
Build and continuously monitor reporting of database KPIs, including campaign performance (email/ advertising/program effectiveness, leads to goal), company’s pipeline and revenue attribution
Understanding of list segmentation, smart list development, and importance of persona targeting
Support integration testing and maintenance for key technologies to support programs, events, and digital marketing
Experience working with other functional groups e.g. Business Operations, Sales Operations, Field Marketing, etc.
Ability to build/edit email and landing page templates
Ensure processes and best practices are in place to maintain the integrity of the CRM data.
Qualifications

5+ years of experience in marketing operations, demand generation and/or campaign management
Experience with Marketo and Salesforce (Marketo Certified is preferred)
HTML/CSS creation and coding experience
Strong understanding of the B2B marketing space
Ability to adapt quickly to requirement changes
Understanding on GDPR implications
Strong problem-solving and troubleshooting skills
Excellent communication skills
#LI-KE1