Full Job Description
Fuse Product Marketing Manager
We are looking for someone who is excited about the Precision Ag industry and passionate about using AgTech to help professional farmers feed the world. This role is part of the dedicated Fuse organization for AGCO in North America. Fuse is AGCO’s next-generation approach to precision agriculture that connects the entire crop cycle from enterprise planning to planting, crop care, harvesting, and grain storage — providing mixed-fleet farming operations, improved access to their farm data to make more informed business decisions, resulting in enhanced productivity and profitability. https://www.fusesmartfarming.com/
The Fuse Product Marketing Manager is responsible for strategy, alignment, and execution of technology implementation and adoption growth plan on AGCO’s equipment via our dealer network. Working cross functionally, this role will ensure product, marketing, and distribution readiness ahead of new Fuse Technologies or third-party partner products introduction and launches. This role will also ensure effective marketing of AGCO’s Fuse Technologies through messaging, content creation, and deployment as measured by specific technology take rate and sales.
Job Function and Responsibilities
Alignment on new product introduction project with global product management to ensure customer-centric specification, operational readiness, and launch plan
Strategic and tactical marketing plan for technologies by machinery platform and product group
Market research and competitive intelligence to drive innovation
Internal and external training and marketing communication
Coordination and strategic relationship management with third party partners
Bachelor's degree in Ag-related major preferred
MBA or advance degree in marketing or business analytics a plus
Qualifications and Experience
3-5 years within the agricultural industry and/or precision farming technologies
Industrial equipment (OEM) field experience preferred
Must be effective verbal and written communicator
Data literacy with Excel, Access, Tableau or data analytic experience preferred
25 – 40%
AGCO offers competitive benefits including options and choices to fit your needs such as medical, dental, prescription drug, life and accident insurance, long and short term disability, matching 401k plan, employee assistance program, and discounted home and auto insurance.
At AGCO you have a voice and the opportunity to impact our long-term success, as well as your own. Isn’t it time to embrace your Infinite Possibilities? Join AGCO and become part of a diverse team and grow your career in ways you never imagined. Come grow with us!
AGCO is an Equal Opportunity Employer.