Associate Brand Manager - Digital *The Wendy's Company, Dublin, OH

The Wendy's Company - Dublin, OH (30+ days ago)3.6


Provide detailed project management and coordination of cross-functional and agency partners in support of our digital platforms. Assist in the development of key marketing initiatives to achieve objectives, including development of annual brand plans, marketing strategies and communications, consumer and industry analyses, and product innovations. Develop, test, and implement product and promotional initiatives to support national marketing campaigns across all product categories.

Specific Responsibilities Include
Assist in the development of detailed test and marketing plans to achieve stated objectives with a focus on digital platforms, which include email, SEO, mobile app, loyalty, etc.
Develop and execute marketing communication programs.
Provide project management of product and promotional innovation projects by developing and executing detailed timelines for national and test initiatives.
Align cross functionally with the Brand Marketing Team to ensure that digital initiatives support the national marketing calendar and help deliver incremental traffic growth to all the retail and digital shopping funnels.
Analyze industry data, consumer research and competitive initiatives.
This position will be based at The Wendy's Company headquarters in Dublin, a suburb of Columbus, OH. The Wendy's Company is the world's second largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the U.S. and 25 other countries and U.S. territories worldwide.

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Education / Experience

Master's Degree (Marketing or Business preferred)
Business case writing, marketing financial analysis, and P&L management
Demonstrated experience leading cross functional teams
Demonstrated project management experience
Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

Please note that the Wendy's Company does not accept unsolicited résumé’s from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit résumé’s to an approved requisition, the Wendy's company will not consider or approve payment regarding recruiter fees or referral compensations.