Marketing Automation Administrator

The Learning House - Louisville, KY (30+ days ago)2.5


The Learning House, Inc. helps people improve their lives through education. As an Academic Program Manager, we offer a full suite of education services, including: Online Program Management (OPM), Corporate Solutions, The Software Guild, Learning House International, and Advancement Courses. Built on a foundation of data-driven decision-making, thorough market research, and robust technology services, Learning House is focused on delivering high-quality, relevant just-in-time education services to meet the needs of a dynamic, global market. Through its partnerships, Learning House helps universities acquire more students, produce more graduates, and deliver better outcomes and helps companies attract, develop, and retain a happier, more skilled workforce.

General Purpose:
The marketing automation administrator is responsible for the management of the marketing automation platform, Eloqua, from a strategic, programmatic and operational perspective. This critical role will oversee the marketing automation platform (Eloqua) infrastructure and will be instrumental in leveraging marketing automation to execute campaigns and capture data across the entire marketing, enrollment and retention cycle.

Role Qualifications:
Desired: Bachelor's degree with 3+ years of marketing automation system experience
Minimum: Bachelor's degree with one to three years of marketing automation system experience

Position Responsibilities:
This role owns the collection, creation and distribution of best practices and works with marketers to apply marketing automation capabilities within the organization.
Work with marketing leadership to develop coordinated, enterprise-wide marketing automation strategy
Optimize and standardize marketing automation processes
Review existing marketing campaigns across business lines and automate where appropriate, includes forming collaborative relationships with relevant business stakeholders and executives
Manage audiences to optimize engagement through segmentation, size, frequency and other recommendations based in industry best practices
Develop and produce email metrics and campaign ROI, performance and dashboards for management reporting
Perform Marketing Automation Platform (MAP) Administration tasks (e.g adding and removing users, etc.)
Evaluate new product releases, add-on applications and supporting trends to improve and optimize marketing team performance.

Essential Skills and Experience:
Strong communication, organizational and multitasking skills
Excellent interpersonal skills and ability to work cooperatively with team members
Self-starter who can work independently
Ability to manage multiple projects at one time and meet tight deadlines
A confident and proactive self-starter with exceptional attention to process and detail

Special Position Requirements:
2-5 years of marketing automation platform experience (Marketo, Eloqua, Hubspot, Pardot), Eloqua experience preferred
Proficiency and experience with Sugar CRM or Salesforce.com
Experience creating process diagrams with Visio or other flow diagramming programs

Physical Requirements and Work Environment:
The physical demands and work environment characteristics described here represent those that the employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable an individual with a disability to perform the essential functions:

Physical Demands: While performing the duties of the job, the employee is occasionally required to sit and stand.

Work Environment: This job is performed in a general office environment with standard office equipment available. Work is generally sedentary in nature, but may require standing and walking. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.