PR and Social Media Manager

Biltmore Hotel of Coral Gables - Coral Gables, FL (30+ days ago)4.1

Reports To

VP of Marketing

Position Summary

The position provides administrative support to the VP of Marketing. This position will be responsible for updating various social media platforms on a consistent basis. The PR & Social Media Manager assists with promotions and public events and coordinates press releases and communication through the various PR agencies and medias. This position requires consistent adherence to policies and procedures of the department as outlined in the Biltmore Standard Operating Procedures (BSOP’S).



Update and maintain press kits, files, photography, PR bulletin board, PR section of the website.
Attend hotel promotional events as needed.
Assist with reservations and itineraries for Press trips and individual press visits.
Create and process PO’s/Expense Reports/Invoices for approval in a timely manner.
Perform other tasks or projects as assigned by hotel management and staff.
Prepare Monthly PR report
Social Media

Ensure all relevant news is disseminated through these networks with channel-appropriate content.
Initiate conversations and build relationships with digital influencers on a consistent basis.
Prepare monthly Social Media Report.
Read industry and social media news and training materials provided by VP Marketing.
Assist with planning and implementing special social media promotional events/related media coverage.

Coordinate administrative/clerical services and activities.
Copy writer responsibility
Experience and Education Required

  • Education
Bachelor’s Degree in marketing or related field preferred.

  • Experience
Minimum three years’ experience in marketing/PR role preferred, hospitality experience preferred

Skills Required

Must be able to:
Speak, read, write and understand the English language.

Compute accurate mathematical calculations.

Provide legible communication and directions.

Perform job functions with attention to detail, speed and accuracy.

Prioritize and organize.

Think clearly, remaining calm and resolving problems using good judgment.

Follow directions thoroughly.

Understand guest’s service needs.

Work cohesively with co-workers as part of a team.

Work with minimal supervision.

Maintain confidentiality of guest information and pertinent resort data.

Use a computer keyboard and possess basic typing skills.

Possess moderate to advanced computer skills.

Work in a dynamic and constantly changing environment.

Adept to multitasking.

Proficiency in social media sites: especially Twitter, Facebook, FourSquare

Excellent writing, presentation and communications skills

Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities

Extremely organized

Physical Demands

Must be able to:
Move, lift, carry, push, pull, and place objects weighing less than or equal to 20 pounds without assistance

Stand, sit, or walk for an extended period of time or for an entire work shift

Reach overhead and below the knees, including bending, twisting, pulling, and stooping

Use, carry, and operate all necessary office equipment using finger dexterity.

Communicate with employees, managers, subordinates and guests through verbal communication, hearing ability, and visual acuity.

Visually look at a computer for extended periods of time.

Adapt to moderate temperatures in the hotel as thermostat is controlled by hotel environmental systems. Most work tasks are performed indoors.

Success Criteria

Team Player

Demonstrates co-operation within the team and with other departments

Listens carefully and works well with others

Has a positive influence on others in the team and clearly enjoys working with people

Guest Focused

Anticipates guests’ needs and is sensitive to people from all cultures

Has a natural, warm smile and a friendly and passionate approach

Demonstrates confident, helpful and genuine behavior with internal and external guests

Success Criteria (Continued)

Delivers their Best

Has energy and sense of urgency for his/her work

Resourceful, makes things happen and looks for ways to work more efficiently

Always looks their best and acts appropriately (e.g. approaching guests, body language)

< >
Able to stay calm under pressure

Demonstrates maturity and ability to cope with the unexpected

Never lets personal feelings interfere with delivering the highest standards

Trustworthy and responsible

Excellent records of attendance and punctuality

Is reliable and demonstrates the ability to work without supervision

Demonstrates a high level of personal integrity, honesty and trust

Time Management

Uses his/her time effectively and efficiently; values time, concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities

Makes decisions in a timely manner

< >
Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees

Licenses or Certifications

< >
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. This job description reflects the job content at the time of writing and will be subject to periodic change in light of changing operational and environmental requirements. Such changes will be discussed with the job holder and the job description amended accordingly. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

Due to the nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel which may include overtime, weekends and holidays. The employee will carry out any other duties as are within the scope, spirit and purpose of the job as requested by the line manager or Head of Department/Division.

Standard Specifications (Continued)

The employee will actively follow The Biltmore Hotel policies including Equal Opportunities policies and will maintain an awareness and observation of Fire and Health & Safety Regulations.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.


All employees must maintain a neat, clean and well-groomed appearance per Biltmore Hotel standards.