Marketing Specialist

New England Financial Group - Rocky Hill, CT (30+ days ago)


Are you a savvy marketer? Is a great financial institution and promoting a great member experience your passion? If you have the passion, drive and creative thinking, this position is for you.

We’re looking for a high-energy, data-focused, strategic and creative Marketing Specialist to join our customer-focused organization.

As part of a small marketing and communication team based in Rocky Hill, you will work directly with our executives, business partners, off-site PR agency, and event organizers to create and execute new marketing initiatives to promote our mission, products
and services.
The Marketing Specialist will be responsible for all facets of marketing including strategy development, advertising copy development, content development, event management, list management, budget management and client relationship building. In this role, the individual will execute marketing programs across all channels in partnership with internal cross functional teams and business partners.

Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned.

  • Creates effective marketing strategies and tactics for assigned projects with a focus on financial growth and presents overview for review with manager.
  • Plan client appreciation events and manage all aspects
  • Assumes lead role in campaign management of assigned projects and guides marketing team and business partners in determining the most effective campaign messaging.
  • Develops, manages and executes assigned marketing campaigns and communication including marketing plan development, timelines, budgets, advertising copy, e-marketing materials, web content, digital merchandising screen copy, direct mail, internal messaging to business partners, event marketing materials and other tactics as needed.

Consults with internal business partners and obtains approvals on client-relevant messaging and copy.

  • Works with graphic designer and external vendors to develop and produce marketing deliverables.
  • Maintains detailed notes and records of projects for compliance review.
  • Utilizes CRM program to record list management needs.

Education and/or Experience
Bachelor's degree in Marketing or related field; three to five years of experience in marketing, advertising, copywriting and/or communication. Financial institution experience preferred. Must demonstrate proven results utilizing strategic and tactical marketing management skills. Excellent written communication skills and proficiency in MS Office Suite required.

Job Type: Part-time

Salary: $17.00 /hour

Experience:

  • marketing: 3 years

Education:

  • Bachelor's