Are you early in your career and looking to take that next step? Do you love grammar, words, listening, and turning it into a compelling story? Do you possess a degree in Journalism, or Communications? Can you creatively solve complex and technical communication problems with appropriate solutions? Are you comfortable working in a dynamic team? If you said yes to all of these questions AND you are an energetic self-starter, we want to hear from you!
For nearly a century, Wilbur-Ellis has experienced success and growth in marketing and distributing agricultural products and services. Join us and grow your career with a strong and profitable industry leader offering competitive compensation, tremendous growth and development opportunities, and a people-first work environment. Come grow with us!
General Purpose and Scope of Position:
Seeking a creative, strategic, and organized Media Content Specialist for the Agribusiness Division of Wilbur-Ellis Company LLC. This person will be responsible for devising and helping manage content experiences for internal teams and partner relationships. Working with the Branded Technology Marketing Manager and marketing team, this person will translate marketing and branding needs into custom content solutions. Our output includes but is not limited to short- and long-form articles, video scripts, website landing pages/content, social, and activation content.
This person will also oversee our paid and earned outreach in PR and social media, continuing to build relationships within the Ag community as well as our website content.
Key Skills and Abilities Include:
Exemplary interpersonal & relationship building skills – works effectively across departments to communicate and build bonds, negotiates diplomatically, resolves conflict and maintains composure under tight deadlines
Working knowledge and experience of successful and creative marketing communication techniques and strategies
Experience or interest in agriculture/food/farming/technology is a plus
Experience with web and online tools (including social media), techniques, and strategies
Familiarity with web design and publishing
Highly proficient with SharePoint and the Microsoft Office Suite
Proficient with copy writing and general business writing, can explain technical (agriculture technology & chemistry) and complex processes in simple terms
Ability to develop and generate support for strategic communications plans that apply creative tactics and use a variety of channels.
Ability to think strategically or with strategic vision in mind when developing campaign plans
Ability to drive results with a collaborative mindset and to take campaign plans & projects beyond what is asked, discuss follow-up projects with staff, and think outside the box
Proven ability to influence without authority
Travel: up to 30%
Key Personal Attributes Include:
Bachelor’s degree or advanced degree in English, Journalism, Communications or applicable field is preferred; editorial background is a plus
3-5 years of experience in any of the following: digital strategy and visual storytelling, content strategy, copywriting, social media and marketing; agency experience is a plus
Excellent written and verbal communication skills; solid ability to exercise good judgement in writing and editing written communication
Passion for design and improving existing pieces with appropriate solutions to complex and technical communication problems
Proven track record of being self-directed/self-motivated, detail-oriented, managing a high volume of varied work, and ability to meet deadlines
Comfort in effectively working within a dynamic team of personalities
Many projects will require independent thinking and working directly with field staff
Results-oriented with a solid track record of effective media relations, excellent writing, and organizational skills with acute attention to detail
Energetic self-starter and resourceful problem solver
Specific Responsibilities and Key Deliverables Include:
Managing, creating and publishing original, high quality content
Administering all company social media accounts and website(s) to ensure up-to-date content
Define and lead social media and influencer strategy including identifying and building authentic brand partnerships and content.
Liaise with Marketing Specialists, Product Managers and Designers to ensure content is informative and appealing
Collaborate with Marketing Specialists and Product Managers to create social ‘buzz’ regarding new product launches
Communicate with industry professionals via social media to create a strong network
Train internal teams to integrate and maintain a cohesive social media strategy
Stay up-to-date with new digital technologies and social media best practices
An ability to identify target audience preferences and build content to meet them.
Manage paid digital advertising in conjunction with Marketing Specialists
Create targeted audiences and manage retargeting based marketing goals
Create and execute the agribusiness-wide social media strategy and content calendar.
Utilize monitoring tools to compile weekly and monthly activity reports and make recommendations
Monitor SEO and user engagement and suggest content optimization
Support events and marketing activations
Other duties as assigned
Compensation and Benefits:
Competitive annual salary (to be determined based on experience and other factors) and bonus opportunity
Comprehensive employee health and retirement benefit offerings
If you are an internal employee, please tell your Manager prior to applying for this position. Thank you!
Wilbur-Ellis is a company you can be proud to call your employer
Wilbur-Ellis markets and distributes agricultural products, animal feed and specialty chemicals and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.
Wilbur-Ellis is for and about people
Wilbur-Ellis has enjoyed over ninety-five years of success and growth, all thanks to our people. Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit and a dedication to quality work, our customers and each other.
Wilbur-Ellis invests in the industry’s best workforce
Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.