Senior Marketing Manager, Banana Republic Card & Loyalty – Global Consumer Payments (GCP)

Gap Inc. Corporate - San Francisco, CA (30+ days ago)3.8


Our past is full of iconic moments — but our future is going to spark many more. We're looking for the people who'll help make our next decade just as revolutionary as our first five. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, you're the right fit. Come grow with us.
GENERAL SUMMARY: The Banana Republic Loyalty and Payments Marketing team drive customer loyalty and affinity for the brand credit card and BRIGHT loyalty program. We are a data driven function that manages direct to customer marketing across all channels. We are seeking an experienced marketer with strong project management, analytical, omnichannel marketing and team building experience. The position is ideal for an individual looking to work in a high performance, results driven environment. The Senior Manager will be responsible for developing the Banana Republic customer contact and engagement strategy comprised of personalized offers and experiences that maximize the value of this important customer segment across multiple channels.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Business and Operational Excellence
 Understand card and loyalty financial metrics – internalize and evangelize insights across entire organization to better influence business actions and outcome.
 Drive analysis of all cardmember campaigns to refine future strategy; recap and outline forward looking recommendations
 Oversee weekly, monthly and quarterly card program reporting and analysis; ad-hoc reporting as needed.
 Oversee annual budget, in-season forecasting and omni-channel expense management
 Partner with finance and advanced analytics teams on offer strategies and campaign analysis.

Marketing
 Responsible for the development of omni-channel US marketing campaigns and strategies, inclusive of both the BR Card program as well as broader loyalty & lifecycle initiatives.
 Leverage customer data and insights, evaluate the effectiveness of current campaigns and benchmark other retailers and industry standards to implement new and innovative business solutions and loyalty initiatives
 Drive segmentation, A/B testing, channel and creative optimization to maximize response and drive growth and engagement in key customer metrics (active rate, frequency, retention, AOS).
 Manage brief and creative process from start to finish with a customer first focus. Ensure on-time delivery of campaigns and marketing materials.

Cross-Functional Alignment & Integration
 Partner with channel owners to develop campaign messaging, drive alignment and integrate card marketing into brand campaigns whenever possible.
 Work with creative and digital production teams to ensure flawless execution of site, email and printed assets.
 Work cross-functionally with central loyalty leads to drive development and execution of all initiatives.
 Work with 3rd party agencies, Synchrony Financial and Payments partners as needed.
 Gain cross functional and LT alignment to meet both card and brand business objectives.

Team Development
 Oversees retention team consisting of a marketing manager and associate marketing manager
 Supports direct reports through consistent coaching and honest developmental feedback, ensures development plans are in place.
 Provides thought leadership to team and helps to problem solve around key strategic decisions.
 Helps team members build partnerships and navigate through the Banana Republic and Loyalty organization.

REQUIRED SKILLS AND COMPETENCIES:
 Excellent leadership and communication skills
 Skilled in multi-tasking and supporting several projects simultaneously
 No task too small mentality: Willing to roll up sleeves and get into the weeds on things that need to get done
 Business process re-engineering
 Proven ability to interact & collaborate across multiple disciplines to accomplish common goal
 Ability to utilize metrics/analytics to identify opportunities and measure results
 Ability to drive diverse teams (internal and external) to solutions on complex issues
 Strong organizational, project management and analytical skills
 Strong self-starter
 Strong problem solving skills
 Ability to work in ambiguous, fast paced environment

ROLE REQUIREMENTS:
 7+ years of experience in a customer-centric, data-driven marketing role, preferably within CRM/Loyalty
 7+ years of experience developing, integrating, and delivering business initiatives
 7+ years of experience in Retail (technology or business roles)
 3+ years of experience leading, managing, and developing internal talent and influencing stakeholders and leadership

KEY BENEFITS:
Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Employees receive medical, dental, vision and life insurance.*
Employees can apply for tuition reimbursement.*
Family care programs.
Commuter benefits.
Pet Discount Program.
  • For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.