Account Executive

Goddard Systems, Inc. - King of Prussia, PA

Full-time
Overview
The Account Executive (AE) provides support for franchisees to drive leads by executing media plans on a national, market and school level. The AE provides data driven recommendations to franchisees for possible marketing opportunities to best promote the brand and position the school in the community. The AE is responsible for planning, maintaining and reporting on the performance of annual media plans. The Account Executive role is the primary means of support for our franchisees for Marketing, Advertising & PR support and collaborates effectively with the team and all departments within GSI to effectively drive the enrollment needs of the system.

Responsibilities
Provide franchisee support for local marketing, advertising and other promotions
Ensure proper use of digital tools and provide coaching/support of those tools
Analyze conversion data and other key metrics to increase qualified leads and school occupancy
Evaluate lead flow and conversion metrics to improve advertising performance
Develop and present advertising initiatives and media recommendations
Develop annual media plan based on performance metrics, market conditions, opportunities and competition
Effectively collaborates with all marketing disciplines and field support representatives to provide most effective support to Schools, based on analysis of performance metrics and information provided by other support departments
Manage advertising budgets to assure actuals align; encourage full use of contractual advertising spend
Development of individual school plans based on evaluations of school performance
Visit schools/markets to better understand local landscape
Provide advertising research, for individual schools or markets
Qualifications
Bachelor’s degree in Marketing/Advertising/Communications, preferred
2-4 years’ experience in an in-house advertising or agency setting, required
Experience understanding advertising budgets
Franchise experience is a plus
Proficiency in Microsoft Office Suite, required
Travel
20%, as needed
Skill Sets
Effective time-management, planning and organization skills
Excellent verbal and written communications, and presentation skills
Ability to work in a group dynamic as well as individually, required
Benefits

Participation Available to Regular Full-time Employees:
Bonus Program
Paid Time Off
Medical
Dental
Vision
401k
Company Paid Holidays
...and many more!

This job description is not all inclusive. Goddard Systems Inc. reserves the right to amend this job description at any time. Goddard Systems Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive workplace.