Full Job Description
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,600 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 32 countries and territories to support customers who conduct business in the global economy. With approximately 263,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 29 on Fortune’s 2019 rankings of America’s largest corporations.
Public Affairs brings together teams responsible for engaging with the company’s stakeholders — those individuals and groups who can affect or be affected by Wells Fargo. To deliver the consistency and transparency that our stakeholders expect, we must understand their perspectives and connect our programs, strategies, and messaging so we can deliver in a One Wells Fargo manner.
The team is responsible for building and implementing a fully integrated program that encompasses all of our stakeholders. The team partners with other internal groups that focus on key stakeholders — including Human Resources, Marketing, and Regulatory Relations — to develop and execute on a holistic stakeholder engagement strategy.
Public Affairs exists to support, strengthen, and protect Wells Fargo's reputation by building trust and positive societal impact for our stakeholders. We collaborate across our teams to proactively engage with our key stakeholders to understand and convey their perspectives. Because we are deeply integrated and embedded across Wells Fargo and transparent with each other, we help shape enterprise and business strategy and consistently tell the Wells Fargo story to our stakeholders.
Key stakeholder groups:
Corporate Communications manages strategic internal, external, and executive communications for Wells Fargo. The team delivers world-class communications counsel and content to stakeholders in ways that builds trust while protecting and enhancing the company’s reputation and culture.
Corporate and Investment Bank (CIB) Wells Fargo Corporate & Investment Banking delivers a comprehensive suite of capital markets, banking, and financial products and services. A trusted partner to our clients, we provide corporate and transactional banking, commercial real estate lending and servicing, investment banking, equity and fixed income solutions including sales, trading, and research capabilities to corporate, commercial real estate, government, and institutional clients across the globe. Our office locations span the Americas, Europe, and Asia-Pacific.
Leading a team of approximately 20, with up to 7 direct reports, this newly created role will report to the Head of our Corporate Communications and focus on leading internal, external, and executive communication strategy for the bank’s Corporate and Investment Bank. This leader will be accountable for coordinating and connecting internal partners and key stakeholders.
Lead line of business Communications strategy and operations in support of the Corporate and Investment Bank.
Partner with senior leaders to develop and execute on a strategic public relations/media relations program to reinforce the bank’s industry-leading business.
Implement a fully integrated Stakeholder engagement model that is inclusive of a broad range of stakeholders.
Serve as a trusted and strategic counselor on messaging, reputation and issues management, media relations, and crisis communications.
Create and oversee an influencer management strategy for this Line of business that supports enhancing the bank’s reputation.
Interact with colleagues from other lines of business to ensure a “One Wells Fargo” approach to any similar public relations and issues management opportunities.
Partner with other Corporate Communications teams and across other business lines of Wells Fargo to ensure coordination, consistency, and efficiency of resources.
Align talent development with organizational strategy — so the right people with the right skills in the right positions drive the business forward.
Critical Competencies for Success:
“Three sixty” communications skills that include strong storytelling and content development in addition to superlative writing skills.
Excellent relationship skills; good listener; respects the expertise of others; proven ability to equally motivate and garner action from superiors, peers and subordinates, whether there is a formal reporting relationship or not.
Demonstrates critical interpersonal relations and judgment skills in working with executives, guiding executives in communications strategy and influencing outcomes. The ability to quickly establish credibility with management and function with peers at the corporate and divisional levels is essential.
Strong drive, work ethic, and a sense of urgency; will flourish in a demanding work environment.
Enthusiastic; a capacity to overcome barriers and make impactful change.
Ability to link communications plans and activities to business results.
Must be self-motivated, energetic and forward thinking possessing integrity and high ethical standards.
10+ years of management experience
14+ years of communications experience in one or more of the following disciplines: public relations, media relations or corporate communications
Other Desired Qualifications
Experience working for a bank or public relations agency and supporting financial or investment service clients.
Experience developing integrated communications strategies and plans that align with business objectives.
Experience in crisis communications and issues management, particularly for a large, consumer- oriented organization.
Experience leading, high-performing geographically dispersed, cross-functional teams within a matrix organization.
Experience prepping and counseling senior executives for high profile/high stakes media interviews.
Experience presenting information in a manner that persuades, educates, and enhances understanding at all levels.
Experience building strong relationships with national business and trade news media.
Other Wells Fargo hub locations may be considered.