Full Job Description
6 years of experience in primary marketing research and/or consumer insights.
4 years of experience on the agency/vendor side.
Experience conducting quantitative and qualitative marketing research projects from start to finish, including design, analysis, and reporting.
Experience with consumer behavior (e.g., behavioral economics, consumer journey mapping, consumer decision making models, etc.)
Experience managing research analysts and/or research vendors.
Experience with inferential and descriptive statistics and proficient in statistical analysis software (e.g., SPSS, SAS, R, etc.).
Experience in tech, FMCG/CPG, or home-related industries (e.g., security, energy, wifi, etc.).
Experience moderating focus groups, IDIs, shop alongs, etc.
Experience with programming surveys in Qualtrics, Decipher, Optimal Workshop, Sawtooth, etc.
Ability to conduct research using advanced analytical techniques like TURF, conjoint, factor analysis, clustering, key driver analysis.
About the job
As a Customer Insights Research Lead, you will be responsible for driving consumer research across the product development process for Google Nest products. You will work closely with a range of cross-functional partners, including Product Managers, Product Marketing Managers, Strategy and Operations, and Product Planning, to bring insights to life.
The insights will drive future product roadmaps, help prioritize products and features, help identify audiences, and drive marketing messaging and key selling propositions.You will use a variety of research techniques to capture insights, including both qualitative and quantitative analysis such as conjoint analysis, customer segmentation, focus groups, surveys, and more. To gather insights, you will conduct research as well as manage research projects being executed by others.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Lead a broad set of research efforts including surveys (e.g., design, programming, and analyses), analysis of secondary data, and qualitative methods to gain an understanding of the people who will buy and use our products.
Drive decisions related to users, product direction, feature set and prioritization, positioning, messaging, category/market expansion, and market white space opportunities.
Instill a culture of customer-centricity across the company.
Manage change effectively in a fast-paced environment.
Travel internationally and domestically up to approximately 20% of the time.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.