Paid Search Manager

Clutch - Philadelphia, PA5.0

Full-time$70,000 a year
Skills
The Paid Search Manager will be directly managing client relationships and paid media efforts across a set of clients. This includes leading the strategy and execution of paid media programs. You will own the client relationship and campaign management across multiple accounts. Although you will be a part of a team, you will be expected to act autonomously and will have the authority to make strategic decisions. You will have the opportunity to be a-part of a fast-paced company and grow with a talented team.

Responsibilities

  • Own all paid digital media channels for set of clients
  • Develop a deep understanding of client goals and how they translate into digital strategies/tactics
  • Provide strategic recommendations to clients based on data analysis
  • Develop and execute digital media plans
  • Provide ad-hoc and consistent reporting to reflect campaign performance against KPIs
  • Directly manage and optimize the paid media campaigns across search, social & display channels
  • Provide display creative conceptualization, or work with designer, to develop creative
  • Responsible for managing budget and identifying budget opportunities for clients
  • Manage external agency and publisher relationships
  • Contribute to thought leadership and business development activities
Qualifications And Skills

  • 3+ years direct paid search management (Google Ads, Bing Ads)
  • 2+ years direct client relationship management
  • 1+ years direct paid social/display management (GDN, Facebook Ads, Programatic)
  • Excellent Google Analytics (or comparable platform) skills and the ability to decipher the why as opposed to just report on the what. A strong analytical skill set is a must
  • Experience implementing pixels/tags for conversion tracking and audience management
  • Experience managing external media vendors, publishers and data providers
  • Experience working with bid management platforms & social media management tools
  • Bonus: Experience managing paid media in a regulated industry