VitalSource®,is hiring a(n) Director of Marketing to contribute to our Intrepid team located remotely.
The Director of Marketing will enable revenue growth by developing, implementing, and overseeing marketing programs, activities, and brand communications for the Intrepid business. This position will lead the development and execution of Intrepid’s marketing strategy and tactics that enable growth in the corporate learning market. The Director will utilize all methods of marketing communication and distribution to build product and brand awareness that generates customer and partner demand.
Intrepid is the cohort learning platform to connect, practice and build skills at work.
Required Qualifications:
- Bachelor’s degree in marketing, communications, or related field; or relevant experience
- 7 years of demonstrable business experience leading strategic and product marketing programs
Preferred Skills:
- Strong organizational skills
- Critical thinking skills
- Attention to detail
- Ability to meet and maintain performance deadlines
- Ability to be flexible/multi-task based on variable workflow demands
- Ability to work independently/self-starter
- Superior communication, presentation & interpersonal skills
- Exceptional problem-solving skills - both conceptual and analytical
- Ability to engage in active listening with co-workers, management, and clients/customers
- Ability to develop constructive and cooperative working relationships with others, and maintain them over time
- Digital marketing skills in marketing automation, CRM, website tools and social platforms
- Personal computing skills including Word, Excel, and PowerPoint
Key Responsibilities:
- Leads marketing function and serves on the Intrepid leadership team contributing to the strategic direction of the business.
- Comfortable leading and managing team members/employees
- Creates and executes overall marketing strategy and tactical plans for brand awareness, demand generation, and other go-to-market objectives.
- Creates and leads marketing campaigns focused on key segments utilizing an effective marketing mix to reach target audience, e.g., account-based marketing, events and webinars, lead nurturing campaigns, etc.
- Demonstrates knowledge of learning analyst relations, media relations, brand strategy, website design, and market intelligence & insights.
- Demonstrates excellent writing skills, and ability to effectively manage others to create and distribute content via email, website, collateral, social media platforms, and other channels.
- Leads the marketing function by inspiring a culture of collaboration, professionalism, and accountability. Facilitates strong trust and collaboration across Intrepid and VitalSource teams including sales, technology, product, and customer success.
- Communicates effectively with all stakeholders - senior management, sales, product management, customers, partners, analysts, suppliers, etc.
- Exhibits deep experience marketing to corporate learning and learning technology buyers.
- Demonstrates curiosity and empathy for Intrepid’s customers and partners. Participates regularly in meetings and calls with Intrepid sales team, customers and partners.
- Learns and deeply understands Intrepid platform and target market segments, competitive landscape, and Intrepid competitive advantages and disadvantages. Leads regular updates of Intrepid brand messaging framework.
- Defines KPIs/KPEs and reports and analyzes metrics on a regular cadence to measure marketing activities, identify successes and opportunities for improvement, and optimize marketing investments accordingly.
- Establishes and/or improves on existing processes, systems, and approaches for enhancing marketing operations.
- Optimizes lead scoring and distribution methodology to ensure quality leads are passed to sales for qualification and opportunity conversion.
- Provides strategic and tactical oversight of marketing technologies including HubSpot, Salesforce/CRM, and website tools and social platforms such as Google Analytics, Google AdWords, Hootsuite, YouTube, LinkedIn, Twitter, Facebook, etc.
- Defines a holistic marketing database management strategy that supports data unification across relevant internal systems, maintains data quality, and enforces governance and measurement.
- Develops and manages Intrepid marketing budget with a commitment to maximizing the impact of company investments.
- Demonstrates analytical skills including budget management and forecasting.
- Demonstrates ability to exercise effective judgment, sensitivity, and critical thinking to effectively adapt to changing needs and situations.
- Exhibits strong organizational, project management, and time management skills with the ability to manage multiple concurrent projects effectively.
What We Offer:
- Culture: Collaborative, inclusive, and mission-driven
- More in your pocket: Competitive base salary and a strong variable component
- We take care of all aspects of our people: Generous, well-rounded benefits such as Medical, Vision, Dental, Life, Disability, Critical Illness, Accident, FSA, HSA, ID Protection, Pet and Legal Insurance
- Retirement: 401K match up to 5%
- We support our families: 12 weeks of paid parental leave
- Continued education: Use our tuition reimbursement program
- The Importance of Balance: Start at 4 weeks’ vacation, 12 sick days, 10 company holidays, and 3 personal days
- Flexibility: Flexible work schedules and remote capabilities (by team) -feel free to skip the commute and hit your deadlines from home
- Casual Dress: Be as comfortable at work as you are in your own living room
- Wellness: Lots of opportunities for fitness challenges and rewards
Who We Are:
Intrepid is the cohort learning platform to connect, practice and build skills that solve critical business challenges for organizations and advance individual’s careers. The Intrepid business is a part of VitalSource Technologies, a leading education technology solutions provider committed to helping partners create, deliver, and distribute affordable, accessible, and impactful learning experiences worldwide. Learn more at https://intrepidlearning.com.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
Job Type: Full-time
Pay: $140,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
Work Location: Remote
