Job Summary
We are seeking a highly skilled and motivated PPC Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing pay-per-click advertising strategies across various platforms. This role requires a deep understanding of digital marketing tools and analytics to drive traffic, increase conversions, and maximize ROI for our clients.
Duties
- Develop and manage PPC campaigns across multiple platforms including Google Ads, Twitter Ads, and DoubleClick.
- Conduct thorough keyword research to identify opportunities for campaign optimization.
- Monitor and analyze campaign performance metrics to improve conversion rates and overall effectiveness.
- Utilize Google Tag Manager for tracking and reporting on campaign performance.
- Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
- Implement A/B testing strategies to optimize ad performance and user engagement.
- Stay updated on industry trends and best practices in PPC advertising to ensure competitive positioning.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
Skills
- Proficiency in PPC tools such as Google Ads, Twitter Ads, and DoubleClick.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Expertise in conversion optimization techniques to enhance user experience and increase sales.
- Experience in campaign management across various digital platforms.
- Familiarity with research methodologies to identify market trends and audience behavior.
- Excellent communication skills to effectively collaborate with cross-functional teams.
- Strong attention to detail and ability to manage multiple projects simultaneously.
If you are passionate about digital marketing and have a proven track record in managing successful PPC campaigns, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $2,000.00 - $2,500.00 per month
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: Remote
