Global Marketing Manager, Advertising and Content

NIKE INC - Boston, MA4.2

Full-time
As an integral member of the Brand Connections team, you will be responsible for developing world class advertising campaigns and brand impact globally for the Converse brand. In the midst of a daily digital evolution and revolution, you will be tasked with the strategizing, development, production, and implementation of campaigns big and small. Working with agencies, external partners, and internal functional partners, you will help drive the future of Converse as an authentic street-style brand that serves youth

Responsibilities:
Develop exceptional creative: Work closely with Brand Connections team and external partners to develop creative while being an internal and external evangelist for the work
Own the process: Manage the creative process from beginning to end – briefing, strategic development, planning, creative development, production, and implementation
Be a product and brand expert: Work closely with our internal brand management and product teams to brief with product knowledge and consumer needs in mind
Ensure global relevance and success: Work closely with regional and territory Brand Connections team to ensure global relevancy and understanding of all campaigns.
Identify partners: Lead sourcing and selection of creative partners for Brand Connections projects, and continue to push Converse forward in youth culture by bringing new partners and possibilities to the table
Design for space: Ensure all communications are built to work in the contemporary communications landscape – thinking digital/mobile first while working closely with our media, social and commerce teams
Obsess the consumer: Think youthfully, and concept with youth in mind

Qualifications
5+ years working in marketing or advertising, at an agency or youth culture brand
Experience working within youth culture, fashion, sports, or street style
Strong knowledge of digital marketing, social media marketing, and the consumption habits of today’s consumer
Strong verbal and written presentation skills
Demonstrated ability to work cross-functionality with peers – across PR, design, brand, and with production partners

This role would be perfect for:
An ad agency account person who has overseen creative development and production for global campaigns
A brand manager at a fashion/youth consumer brand who has developed creative campaigns