Full Job Description
Primary Location: 195 Technology Dr, Irvine, CA, USA
Division: Cox Automotive
Job Level: Manager/Senior Manager
Shift: Day Job
Requisition Number: 207209
**This position needs to sit in Irvine, CA/ Atlanta, GA or Troy- Detroit/MI
The Senior Forecast Analyst Manager is responsible for managing the impression forecasting and delivery analysis for KBB.com and Autotrader.com advertising products. This role will own the development and analysis of iterative rounds of automotive advertiser upfront-related impressions forecasts as well as the generation of ad-hoc forecasts for new custom advertising products to enable yield management, budgeting, marketing and sales strategies.
The Senior Forecast Analyst Manager also manages impression delivery analytics, analyzing/communicating the health of impression delivery and earned rates, diagnosing the drivers of delivery risk, and summarizing impacts to shortfalls. This role will collaborate with other groups to pursue continuous improvement of the forecasting and delivery process and work closely with other leaders to drive the business to success in these areas of forecast and delivery. This role will also create new tools and dashboards for the organization.
The Senior Forecast Analyst Manager is required to continually keep up to date with developments and best practices in the Digital Analytics field (e.g., tools, techniques, KPIs, etc.), and the latest trends in the advertising and automotive industries to ensure that insights and narratives are evaluated in the proper context. This position should operate with very minimal oversight from their leader.
Collaborate with various Analytics, Products, Finance, Marketing and Strategy teams to collect necessary information and data to apply to the inventory management tool to accurately adjust future forecast. Work with key leaders, stakeholders and cross-functional peers to understand scale and scope of OEM opportunities
Manage the diagnosis of trends and drivers of delivery variances, alert relevant groups to these drivers, and collaborate to address key challenges and opportunities
Provide or manage the creation of executive summaries of incremental forecast changes and present them when needed
Lead cross-functional weekly meetings to discuss past, current, or future impacts to Forecast and Delivery along with the appropriate support to correct or learn from for the future
Own the Upfronts Forecasting process by establishing appropriate expectations and timelines with various groups (internal/external)
Work closely with Inventory Management vendor to upload appropriate data into tool for adjustments that are either seasonal or manual
Manage the analysis of the outputs from Inventory Management tool to ensure expectations align with forecast
Manage the creation of executive summaries of Upfront Forecasting
Ensure dashboards are implemented to properly monitor the forecast for all level of the organization: Sr. Leadership to Individual Contributors
Lead the creation of the OEM Delivery Report and how it will be used
Provide the creation of executive read outs of OEM Delivery Report
Expand on current process or tools used for the Forecast and Delivery team to create efficiencies and more robust analytical insights
Ability to build and train others on new tools as needed for teams across the organization
Other duties as needed or required
Bachelor's degree (B. A.), Masters preferred, from four-year college or university Experience with digital analytics tools and business intelligence systems (e.g. Adobe Analytics / Omniture, Google Analytics, Moat, DFP, Microstrategy, Tableau).
7+ years’ experience in a professional business environment, Automotive a plus
7+ years analytical/forecasting experience and/or training
3+ years’ experience of working in a remote environment
Senior Level presentation building and delivery skills. Must be comfortable articulating analytical concepts in a concise manner to internal and external groups, including an executive audience
Demonstrated experience managing projects and leading cross functional meetings
Must have experience working with data tables, writing SQL queries and have a general understanding of data warehousing
Advanced Excel skills required, including custom formula development, functions, pivot tables, and visualization techniques
Advanced analytical skills, including an understanding of cause and effect and basic statistical methods available to enhance findings
Must be able to understand, analyze data, and synthesize large volumes of data into a coherent narrative or story to answer non-standard/complex questions
Excellent communication skills
Strong organizational skills and the ability to effectively multi-task and prioritize in a deadline-driven atmosphere
Ability to solve problems and deal with a variety of concrete variables in situations where only limited standardization exists
Analytical, problem solver, collaborative, strategic, results oriented, self-starter
Experience with YieldEx/YieldEdge a plus
Experience in online advertising including understanding of the advertising technology landscape
Core Competencies Critical to Success in this Role:
Drive for results
Focus on customers
Does this position have direct reports? NO YES If Yes, estimated #
Reports to: Supervisor Manager Director/AVP level VP or above
Who We Are
About Cox Automotive
There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.
We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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