The Email Marketing Creative Designer is responsible for building unique email marketing creatives for a variety of products and services. Typically, these are single page html constructions. The Email Marketing Creative Designer will take direction and instruction from the client and review the product, and then craft a compelling advertisement using images and their own original copy. In this role, you will be required to write compelling and succinct email subject lines and split test your designs to determine which creatives and subject lines will perform well in full-size deployments.
Typical samples of products and services that you would encounter could include insurance products, legal services, banking services, online contests and giveaways, nutraceutical products, etc.
You will need to review the product and, in your own words and design, create the single page advertisement to be put into an email deployment, as well as communicate with the product or service originator to enhance deployment efficacy. You will also often be required to seek pre-approval of marketing materials from our clients.
Education and Experience Requirements:
It is our experience that this job can be performed effectively by people with a variety of different educational backgrounds and experience levels. Our best creative person is a degreed computer scientist with zero Advertising or Marketing background. Another creative person we have that does an excellent job is an anthropologist. However, that's not to say that having an Advertising or Marketing background with HTML skills would not be helpful. It's just not an absolute must. If you have a strong set of the skills above, understand the principles of advertising/marketing, and have a positive attitude, you would do well here. That is why we only suggest the following education and experience requirements:
We provide excellent medical coverage through Blue Cross Blue Shield of Michigan.
Job Type: Full-time
Salary: $45,000.00 to $65,000.00 /year