Digital Marketing Director

James River Church - Ozark, MO4.6

Full-time
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The Digital Marketing Director is positioned to provide digital marketing, communication leadership, & direction for James River Church & affiliated organizations in an effort to spread the Gospel & reach the lost. This includes developing specific goals, initiatives, & plans to help achieve the overall vision & goals of the church, as well as any affiliated organizations. The expectation is to be the resident expert in digital technology, communications, & marketing to provide advice, assistance, & options in relation to specific departmental goals. This role also includes providing leadership to the digital marketing department ensuring that the team stays on target, well resourced for their responsibilities, & maintains a healthy work/life/spiritual balance.
https://jamesriver.church/job/digital-marketing-director

Essential Responsibilities & Duties

  • Ability to generate specific goals & tasks from abstract initiatives & goals
  • Keep on task & with steady progress without constant oversight
  • Making decisions based on data, understanding of goals, & within constraints
  • Develop & maintain yearly budgets to achieve maximum results
  • Provide organizational & cultural leadership to the digital marketing team
  • Consistent leadership style
  • Ability to work under deadlines & in a high feedback environment

Technical Problem Solving & Aptitude

  • Ability to integrate various software & technologies to achieve overall goals
  • Knowledge of the latest technology advances
  • Testing & vetting of new potential solutions
  • Drive to implement new technology to improve efficiency & effectiveness

Development & Maintenance

  • Creation & management of web forms
  • Management of email contacts & registration data
  • Configuration setup of marketing platforms
  • Website management & maintenance
  • Maintenance, oversight, & content posting on all digital platforms

Content & Publishing

  • Proofreading & quality control for digital marketing content
  • Website content updates & cross training of departments
  • Curation of content & publishing
  • Writing & generation of blogs & press releases for digital consumption

Marketing & Advertising

  • Knowledge of various marketing concepts, techniques, & principles
  • Working knowledge & experience implementing inbound marketing
  • Ability to define the role of marketing in a church setting & culture
  • Experience & ability to demonstrate working knowledge with several digital marketing platforms
  • Ability to develop complete advertising campaigns based on a budget & goals
  • Working knowledge of various digital advertising mediums

Social Media

  • Develop content strategy & schedule
  • Provide direction & leadership for social media content with specific goals per platform (i.e. Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, etc…)
  • Engagement strategies utilizing social media
  • Strategically grow church audience & improves online relations
  • Generation of social media initiatives to grow the reach & influence of the church
  • Creation, maintenance, & metric tracking for social media advertising

Other

  • Analytics reporting
  • Search engine optimization
  • Marketing research & development
  • Other duties as assigned

Job Requirements

  • Proven consistent leadership style aligned with the James River Church culture
  • High aptitude in strategic planning, technology, & problem solving
  • Able to collaborate on projects & campaigns within & outside of the church
  • Able to work under tight deadlines & pressure, maintaining a professional demeanor
  • Demonstrates excellent decision making & problem-solving abilities without immediate & constant supervision
  • Exhibit good judgment, honesty, integrity, responsibility, & punctuality through the utilization of professional work standards
  • Ability to establish & maintain effective working relationships with supervising personnel, co-workers, civic organizations, business professionals, & general public
  • Maintain a high level of confidentiality at all times with regards to phone, email, & other forms of communication
  • Knowledge of Search Engine Optimization
  • Experience in graphic design & content creation
  • Experience & in-depth understanding of popular social media platforms
  • Excellent writing capability & understanding of spelling, grammar & punctuation
  • Knowledge of modern office methods & procedures, telephone techniques, & office equipment, as well as English usage

Software & Applications

Working knowledge & experience using the following softwares & applications (*or equivalent)

  • WordPress
  • Divi WordPress Theme
  • Mailchimp*
  • Google AdWords
  • Google Business Products
  • Google Analytics
  • Brushfire*
  • Facebook
  • Facebook Business
  • Instagram
  • Twitter
  • YouTube Admin
  • Mac iOS/Windows
  • Microsoft Office
  • Mozilla*
  • Reachmodo*
  • Adobe Photoshop
  • Gravity Forms*
  • Wistia*
  • Dropbox
  • Yoast*

Required Training & Experience

  • Bachelor’s degree preferably in computer science, marketing, communications, advertising, or equivalent in experience.
  • Minimum four (4) years experience working in a professional, fast-paced, business, or church office environment, preferably with an emphasis on communications & marketing responsibilities.
  • Minimum two (2) years experience leading a team with responsibilities of achieving goals, metrics, tracking progress, performing at a high level, team unity, maintaining a high level of team health, and leading by example.

Job Type: Full-time

Experience:

  • professional working: 4 years (Required)
  • Marketing or Technical: 2 years (Preferred)

Education:

  • Bachelor's (Required)