Marketing Data Analyst

AAA Club Alliance - Wilmington, DE3.3

Full-time$56,000 - $71,000 a year
AAA Club Alliance is seeking an experienced Marketing Data Analyst to work at our Wilmington, DE Headquarters location! Don't miss this opportunity to work for a company that values its customers, members and employees!

The Marketing Data Analyst is a technical position, responsible for retrieving, joining, cleaning and displaying marketing data for the purpose of generating marketing lead lists and for the presentation of marketing data analysis. The Analyst will use the SAS tool suite to access data about our customers. The information may be transactional (purchases, bookings, etc.), demographic (age, income, etc.) or activity based (web usage, emails opened, etc.). This position will follow a strict monthly, weekly and sometimes daily schedule of providing lead lists to our internal clients based on the acquired data.

This position will also be responsible for automating marketing production processes by building automated workflows that connect data retrieval, data cleansing, file delivery and confirmation communication as one process. The position will also be responsible for using marketing data to present information on marketing campaign results by joining campaign and lead information to information regarding purchases. As a result of this analysis, the Analyst will make recommendations to our internal business line clients with respect to targeting specific groups (segmentation).

The ideal candidate will have:
The ability to work independently in fast paced environment with competing priorities.
Experience working with relational data and direct marking experience.
Excellent oral and written communication skills.
The ability to interpret end-user needs.

Comprehensive knowledge of Microsoft Office Suite.

BASE SAS or SQL MCTS Certifications preferred

The primary duties of the Marketing Data Analyst are:
Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.

Design and build processes to execute and automate campaign strategies.

Automate existing marketing campaigns by converting existing SQL queries into SAS Guide procedures.

Work with SQL/SAS Developer/Administrator to integrate and test new data sources.

Use data management tools to standardize customer contact information to improve delivery rates, campaign performance and analysis opportunities.

Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.

Other duties as assigned

Minimum Qualifications:
Bachelor’s Degree in Computational and Data Science, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.

2+ years of experience working with relational data.

2+ years of direct marketing experience.

2+ years of experience using SAS Guide 4.1, 4.3 and 5.1.

3+ years of experience programming in SQL

BASE SAS or SQL MCTS Certifications preferred

Comprehensive knowledge of 2010 Microsoft Office Suite.

Ability to work independently in fast paced environment with competing priorities, e xcellent oral and written communication skills and the ability to interpret end-user need.

To the qualified candidate, we offer:
A competitive starting salary of $56,400 to $71,100, de pending on experience.
Position eligible for annual bonus program.
Comprehensive benefit package including, but not limited to, nearly 4 weeks of Paid Time Off during the first year, 401(k) plan with a company match up to 7%, Health & Life Insurance, Tuition Reimbursement, and a complimentary AAA Premier Membership.

This position is eligible to work from home 1-2 days per week.

**This position is not eligible for sponsorship**

Keywords: Data Analyst, Data Mining, Data Integration, AAA Jobs, Data Analytics, Business Analytics, Data Retrieval, SAS, SQL, Marketing Analytics , AAA Jobs,

If you have the qualities and skills described, apply today to become a part of our growing team!

To learn more about our company and the position, please visit Our Company Website , .

To see what it is like to work at AAA Club Alliance, check out our Day In The Life Videos on the Company Website .

At AAA Club Alliance, we’ve been driven for more than 100 years to provide our members with superior roadside assistance, personal service, and peace of mind. This same commitment to a life well-lived has earned AAA Club Alliance the reputation as a great place to work. Our people tell us it’s the company’s positive work/life balance, the dynamic team environment, excellent benefits, and strong customer focus that keep them happy; their ideas are respected and valued. And, perhaps most important of all, they get to make a difference every day.

AAA Club Alliance Inc. is committed to provide a safe and professional work environment. EOE/M/F/D/V

This Organization participates in E-Verify .

Right to Work

Applicants have rights under Federal Employment Laws:
The Equal Employment Opportunity (EEO)

The Employee Polygraph Protection Act (EPPA)

The Family and Medical Leave Act (FMLA)

Applicants have rights under State and Local Employment Laws:

Arizona Law Prohibits Discrimination in Employment


Discrimination and Harassment in Employment are prohibited by Law


Pregnant Workers Fairness Act


Discrimination in Employment is Prohibited

New Jersey

New Jersey Law Prohibits Discrimination in Employment


Employment Provisions of the Pennsylvania Human Relations Act

Philadelphia Employment Discrimination

Philadelphia Ban the Box

Job Category:
Information Technology