About PW Media:
We are a forward-thinking digital marketing agency, leading the charge in innovation. Specializing in next-generation digital marketing solutions, we empower clients across diverse industries to stay ahead of the competition. Our dedicated team ensures our clients not only keep pace with the evolving digital landscape but excel at the forefront of it.
Job Description:
We are seeking a highly motivated and experienced Full-Time PPC Specialist to join our team. The ideal candidate will have a strong background in managing and optimizing PPC campaigns across multiple platforms.
Attention to details and accuracy are paramount for this position.
Your Role/Key Responsibilities:
- Manage and enter budget allocations for PPC campaigns.
- Develop, manage, and optimize PPC campaigns primarily on Google Ads (May also include) Bing Ads, Facebook, and Instagram.
- Conduct keyword research and create compelling ad copy to drive traffic and conversions.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and adjust strategies accordingly.
- Collaborate with the team to align PPC strategies with overall marketing goals.
- Generate detailed performance reports and provide actionable insights.
- Stay up-to-date with the latest trends and best practices in PPC and digital marketing.
Qualifications:
We are looking for an individual with the following qualifications:
- Certifications: Google Ads certification is required; Bing Ads and Facebook Blueprint certifications are preferred.
- Independence: Demonstrates the ability to work independently with minimal supervision, while also being recognized as a strong team player.
- Technical Skills: Hands-on knowledge of ad serving systems and advertising tracking technologies.
- Communication: Excellent communication, planning, collaborative, and problem-solving skills.
- Organization: Strong organizational skills, attention to detail, and the ability to multitask.
- Customer Focus: A high level of customer service orientation, time management, and prioritization skills.
- Problem Solving: The ability to troubleshoot and provide solutions for complex business challenges.
- Pressure Handling: Ability to work efficiently under pressure and meet deadlines.
- Proactive Approach: Demonstrates the initiative to take charge of tasks and implement procedures to streamline internal processes, ensuring efficiency and effectiveness.
- Dedication: A commitment to go beyond typical job requirements.
- Adaptability: A readiness to be on-call as needed.
Location:
Our office is centrally located in Columbia, MD, just minutes away from a range of dining options, event venues, and major routes. This is a full-time position.
Note: This is a direct posting. We kindly request that recruiters refrain from contacting us.
Join us in shaping the future of digital marketing. Apply now and become an integral part of our passionate team!
Job Type: Full-time
Pay: From $47,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Education:
Experience:
- PPC Campaign Management: 4 years (Required)
Ability to Commute:
Work Location: In person
