Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company.
Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers.
As a leading global supplier of a comprehensive portfolio of products for commercial building performance solutions, Firestone Building Products takes the entire building envelope into consideration. Products include commercial roofing systems, roofing accessories, green roofing systems, daylighting systems, vegetative roofing systems, metal roofing systems and wall panels, insulation, cavity wall construction, pond liners and geomembranes, and stormwater management solutions.
Guided by its global corporate social responsibility (CSR), commitment Our Way to Serve, Bridgestone embraces its responsibility as a global leader by striving to improve the way people move, live, work and play.
The Communications Manager will manage and implement a strategic communications program for the consumer replacement and original equipment tire businesses in North America. This position is responsible for providing communications support for the business leadership and marketing teams under the direction of the Director of Communications for Bridgestone Americas. The Communications Manager will deliver all internal communications activities, trade, automotive and consumer media relations programming, executive thought leadership opportunities, social media support, content creation, KPI reporting, etc. Additionally, this position will craft internal and external communications materials to promote and advance other Bridgestone Americas businesses and initiatives, as needed and assigned.
Develop and implement strategic communications plans that support the Consumer Replacement and Original Equipment tire businesses
Assist in development of communications programming and content that will increase earned media coverage, drive key influencer engagement and broaden visibility for Consumer Replacement products, brands and services to help drive branded unit sales
Leverage traditional and new media channels to educate and engage teammates about the Consumer Group's business objectives and offerings
Develop communications programming that supports the launch of new consumer product offerings and original equipment fitments
Effectively use various engagement tools, including print and design elements, websites, social media, videos and emerging communications technologies
Develop and monitor metrics to gauge the success of communications programming
Write and distribute news releases, presentations, intranet postings and memos
Create issues and crisis communication plans/messaging and assist in implementation if necessary
Effectively manage agency resources to stay on time, on budget and deliver desired results
Collaborate with other teammates on communications-related opportunities and marketing strategies
Minimum of bachelor's degree in a communications/public relations/marketing/branding field
7 plus years of work experience (or more) in communications, public relations, marketing, branding, and social media
Proven ability to counsel senior marketing and business executives
Execute creative and strategic communications plans for both internal and external stakeholders
Excellent writing, editing and project management skills
Internal communications and change management fundamentals
Experience pitching and developing relationships with traditional and new media