Brand Manager - Consumer Products

C.H. Guenther & Son, Inc. - San Antonio, TX (30+ days ago)3.3

Our heritage is driven by our commitment to the core values of People, Quality and Growth; our employees demonstrate, promote and exemplify our core values.

At C.H. Guenther and our subsidiaries we demonstrate high integrity, a commitment to excellence, and a positive attitude in all that we do. We are results driven, lead by example, communicate openly and honestly, value diversity and foster long-term relationships.

The Brand Manager is responsible for the development and implementation of strategic plans to maximize the long term profitability and growth of the brand(s) as assigned, in alignment with the company’s Long Range Strategic Plan. Key areas of focus include effective brand planning and execution, oversight of new products/line extensions from concept to commercialization, and the creation and management of integrated marketing and communication programs to drive growth.

Duties and Responsibilities:
Define the strategy, positioning, destination and roadmap for the brand(s), as assigned.
Develop, recommend and implement strategic and operating plans for the brand(s) and associated product portfolio.
Oversee planning and execution throughout the product lifecycle, including
Lead product development and improvement projects with coordination of associated cross functional teams
Manage new product/packaging launches through commercialization
Demonstrate clear understanding of brand/category profit and volume results to plan. Identify gaps and opportunities.
Monitor competition and recommend pricing strategy changes for existing products as necessary to achieve profit goals
Create/update volume forecasts.
Recommend and implement SKU optimization/reduction
Work with the core Innovation Team to identify pipeline opportunities consistent with industry, consumer, and macro trends that encompass products, packaging, new markets, etc. Support funded projects and execution as required.
Demonstrate understanding of consumer insights to identify and communicate brand positioning with clear P.O.D.’s vs. competition.
Manage brand marketing budget(s) and work with agencies to create traditional and digital advertising, promotions, merchandising, collateral, communications, sponsored events, social media programs, and other marketing tools, as required.
Partner with Sales in the development/execution of key account/market plans through participation in sales planning meetings, customer presentations, etc.
Collaborate with Foodservice marketing to ensure consistent messaging and leverage promotional opportunities across applicable channels for the brand(s).

Minimum Job Requirements:Education/Certifications:
Bachelor’s Degree – Business or Marketing concentration preferred.
MBA or post graduate work in Marketing would be a plus.
Valid Driver’s License

Minimum 4 – 5 years CPG experience in brand marketing with a food manufacturing organization in the Retail/Grocery Industry

Knowledge, Skills and Abilities:
Demonstrated success in the key disciplines of brand marketing.
Excellent communication, planning, presentation and organizational skills.
Proven track record of delivering results through strong strategic thinking, financial acumen, general management skills, relationship building and team leadership.
Ability to work with multiple departments including but not limited to Sales, R & D, Cost Accounting, Operations, Purchasing, Culinary, Quality Assurance, and Information Services, both internally and externally.
Highly skilled project manager, able to manage multiple tasks, often with competing deadlines.
Proficient in Microsoft Office Suite and related software. SAP and forecasting experience desirable.
Knowledge of multiple digital disciplines including but not limited to web, search, mobile, data and analytics.

Supervisory Responsibilities:
No direct reports.

Working Conditions and Physical Effort:
Office environment
Light physical effort. Requires standing, sitting, walking, talking, seeing, hearing, fine dexterity, and handling of average-weight objects up to 50 pounds.
Travel – approx. 15 – 20%

Will demonstrate, promote and exemplify the Company’s Core Values in People, Quality and Growth.
Must be a team player and develop a close working relationship with all Sales and Marketing personnel.
Have a willingness and ability to take on new projects not originally assigned.
We offer extremely competitive compensation and benefit programs that include medical, dental and vision benefits, 401K savings plan, and more.