General Job Description
Account Executive is responsible to support the Account Manager as a secondary point of contact with client counterparts to ensure smooth project delivery of project objectives. In conjunction with Account Director and Account Manager, Client Account Manager helps manage social media campaigns and day-to-day activities. Duties include timeline creation and management, online advocacy, community-outreach efforts, promotions, vendor management etc.
Duties and Responsibilities
Monitor trends in social media tools, trends, and applications.
Analyze and baseline social media conversation metrics.
Monitor effective benchmarks for measuring the impact of campaigns, analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
Summarize and analyze campaign results.
Create kickoff documents, baseline reports, weekly and wrap-up reports and present to campaign stakeholders.
Work closely with internal teams and the community to achieve the objectives of the campaign; communicate those objectives clearly and concisely.
Provide regular feedback on campaign activities and social media monitoring to provide insights to clients.
Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
Manage Blogger outreach programs for clients.
Additional Job Description
Additional Job Description
At least 1-3 years of applicable work experience (agency, CPG marketing, sales, consulting)
Have a good knowledge of principles of SEO
Public relations, Marketing, Sales, or Community Management experience
Wal-Mart or CPG experience
Shopper Marketing experience
Bachelor's Degree in business, marketing, communications or related field
Strong project management and organizational skills
Great attitude and ability to be flexible and entrepreneurial
In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Team player, with the confidence to take the lead and guide other departments when necessary
Good technical understanding and can pick up new tools quickly
Comfortable working in a startup environment where you are responsible for identifying and implementing processes, systems and best practices
Strategic program leadership:Helps manage multiple components of complex processes, including strategic and tactical recommendations, quality oversight, internal and external collaboration, financial reporting, prioritizing work, and delegating responsibility.
Ideas:Understands the client’s business as well as our own; develops and helps manage transformational strategies while maintaining a strong attention to detail; combines instinct with analytical rigor to appraise what will work in the marketplace.
Consumer Insights:With the support of the Account Director and Account Manager, drives the organization toward deep insight into our clients’ key consumers; synthesizes cross-functional insights to develop strategies; develops breakthrough methodologies for discovering consumer insights.
Decision-making: Support Account Director and Account Manager in leading client stakeholders in efforts to assess and prioritize business goals.
Emotional Leadership: Promote team morale (across all job roles), and engage the team to consistently deliver superior wo