Customer Relationship Analyst

Volvo - Rockleigh, NJ4.1

Full-time
We are people who want to make a difference.

Everything we do starts with people. It’s what makes us different from all other car companies. If you share our belief in the power of people and our passion for human-centric innovation, you will thrive together with brilliant, like-minded colleagues who are committed to making a true difference?

Job Summary: Work with Head of CRM to develop, execute, and manage personalized communication streams supporting the entire customer journey. The ideal candidate will focus on big data, customer segmentation, detailed reporting, and campaign execution.

Principal Responsibilities:
Development of data driven strategies ensuring the right customer receives the right message at the right time in the right channel.
Leveraging your understanding of big data, data mining, segmentation, and reporting to increase key performance indicators of lead conversion, incremental revenue, and overall vehicle sales across Tier 1-3 platforms and media.
Ensure transition from 1-to-many marketing strategy to 1-1 customized marketing cadence utilizing unique customer journeys in SalesForce Marketing Cloud platform and related toolkits
Lead partner agencies to execute personalized marketing strategies and tactics to maximize brand engagement and advocacy
Develop close relationships with digital content manager and social team to inspire ideas and ensure consistency in messaging and creative across channels to help drive the most impactful cross-channel customer experience.
Develop data capture strategy to link all customer data to build 360 view of customers.
Assist with development of Loyalty program that encompass mobile, digital, and traditional channels.
Support Regional teams to develop tactical campaign support and drive new/CPO vehicle sales and service revenue with focus on speed-to-market, template driven digital strategies to respond to immediate market needs.

Job Specifications:
Bachelor’s degree in marketing and/or data analytics.
2-3 years of experience in CRM.
1-3 years experience in SalesForce DMP/Marketing Cloud experiences preferred but not essential.
Strong project management skills within team-based projects and cross-functional team engagement
Must have ability to work in fast-paced environment that focuses on multiple tasks and deadlines.

Who are we?

Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.

Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we’re expanding our global footprint in Europe, China and the US, and we’re on the lookout for new talent.

We are constantly pushing our own skills and abilities to drive change in the automobile industry like never before. We are looking for innovative, committed people to join us in this endeavour and create safe, sustainable and connected cars. We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars’ journey into the future.