You will understand target customers and market dynamics in order to launch and support new products, services, and technologies to customers, the F5 sales force, analysts and channel partners. Your embrace of excellent writing in prose and various presentation formats, strong marketing strategy and analysis will drive your success in leading technology products and solutions.
You will provide dynamic leadership, communication and project management skills, working effectively with cross-functional teams, including Product Management, Corporate Marketing, and Sales and Business Development, to lead and execute on a wide variety of product marketing initiatives. We expect this person to develope customer and sales-facing presentations and other materials, including sales playbooks, website material,white papers, videos, and written communications to employees and external partners.
On this team we develop product messaging and positioning that differentiates F5 products in the market
We enable Sales/Partner teams by crafting and communicating the value proposition of the products and developing the sales tools that support the sales motion of your products
We support launches by developing the product marketing strategy launch plans for new products and releases and leading the cross-functional implementation of the plans
Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
Build and demonstrate market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, Eand how to position successfully
Contribute to demand generation efforts by delivering product content and participating in activities for the marketing tactics that drive demand for F5 products
Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
Build relationships with industry press and trade analysts
Lead and mentor product marketing teammates
Present strategy and plans to senior and executive level management
Knowledge, Skills and Abilities
Expertise in product marketing technology products
Ability to effectively lead & own project initiatives independently
Understanding of networking and public and private cloud technologies desired
Demonstrated ability to produce technical marketing content of hiring quality: sales playbooks, white papers, website material, videos, and written communications – writing samples required.
Experience working with global responsibility and understanding marketing differences across different regions.
Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment
Knowledge of enterprise marketing and sales processes
Outstanding written and oral communication skills including public presentations
Strong organizational, analytical and execution skills
BA/BS degree with 8 years experience required; or equivalent experience
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.