Additional Work Location(s) :None
About the Role
We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies. The person in this role will function as a cultural “curator and liaison” for HARMAN’s professional products, developing strategies and tactics to engage with online artists, influencers and content creators. They will drive product placement, social amplification, and influencer co-marketing programs that drive adoption, visibility and authentic influencer promotion of key products.
The role of the Influencer Marketing Program Specialist is to influence the ‘influencers’, including musicians, streamers, podcasters and content creators who drive sales of HARMAN’s professional products by providing them with visibility and validation. By putting HARMAN’s professional products in the influencers’ hands, in their performances, and in their social media feeds, this role will ensure that our brands are at the center of cultural conversations amongst established and aspiring content creators. The role will inherently have a brand building component, but success will be measured by specific online performance KPIs, including reach, earned media value of product placement, and contribution to ecommerce sales.
This position requires someone who has a creative mindset and passion for the rapidly growing segment of online content creators. This includes an understanding of artists, gamers, podcasters and vloggers and the current social media landscape, including emerging Gen Z networks such as Twitch, Tik Tok and Mixer.
This position also requires someone with business acumen who can apply their expertise with social tracking and analytics tools to be data led and metrics driven.
What You Will Do
Prospecting: Use industry connections and influencer ranking tools to identify influencer targets, with a specific focus on online creators, including podcasters, vloggers and streamers.
Seeding & Adoption: Initiate relationships with target influencers by providing them with HARMAN pro product and support, and integrating it into their content creation setups with clear branding and product credit.
Demonstration & Promotion: Develop creative campaigns with influencers to explicitly demonstrate and promote their use of HARMAN product, including influencer giveaways, reviews demos, and tutorials.
Reporting: Maintain tracking tools with weekly updated statistics for each step of the influencer funnel from prospecting to adoption to promotion, broken down by influencer, influencer type, market segment (e.g. podcaster, streamer, gamer…) and promoted HARMAN products.
To be successful, you must have experience in:
Building and maintaining an influencer marketing for a significant brand or brands
Understanding the use of social media channels
Building relationships in the creative community
Negotiating win/win partnerships
Bringing out the creative ideas in others
To be successful, you need to be:
Highly collaborative and able to work in a matrix environment
A good listener and willing to partner
Creative, innovative, yet pragmatic and analytical
Self-driven and able to work independently
What You Need
Undergraduate degree required
5+ years work experience in an influencer marketing, media or PR role, with a focus on digital platforms
Proven track record in planning and executing outreach campaigns
Experience being a team player collaborating across departments
Ability to manage multiple projects simultaneously and prioritize demands
Strong people skills and ability to effectively manage conflict
Self-direction and an ability to manage ambiguity
What is Nice to Have
Existing relationships with influencers and creators in the musician, performer, gamer, and/or content creator categories.
Knowledge of digital for analytics, tracking, and planning of influencer campaigns.
What Makes You Eligible
Must be willing to work in our Northridge, CA office.
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
What We Offer
Opportunity to collaborate with talented teams across the world.
An inclusive and diverse work environment that fosters career development opportunities.
Excellent discounts on HARMAN and Samsung products.
Competitive wellness benefits.
HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)