Digital Marketing Strategist

Mannix Marketing - Glens Falls, NY (30+ days ago)

Join an award-winning digital marketing company located in Upstate NY. The Digital Marketing Strategist implements search engine optimization and inbound marketing programs, pay-per-click campaigns, social media strategies and content marketing to gain leads, traffic and website conversions for Mannix Marketing clients. This is a full time position and reports to the Director of Digital Marketing.

Responsibilities include a variety of duties such as:
  • Perform routine keyword research and analysis using keyword research tools
  • Perform copywriting and copyediting for Mannix Marketing clients and in-house websites
  • Implement SEO, PPC and social media marketing best practices
  • Generate unique content for clients based on their industry and target market
  • Set-up, monitor and manage social media accounts (Facebook Pages, Twitter Accounts, Google+ Pages and Google+ Local Pages, Pinterest Accounts, etc.)
  • Analyze clients’ website statistics and identify areas of opportunity
  • Create custom monthly reports that show clients the big picture
  • Perform competitive analysis and other research for client campaigns
  • Work directly and independently with clients to obtain stronger website traffic, higher placements within search engine results and gain strong, quality leads for the clients
  • Research and keep up to date on current digital marketing and search engine optimization trends and changes
  • Track time management through company CRM
  • Keep internal teams aware of latest industry trends and best practices
  • Administrative duties, including but not limited to:
  • Data entry / cross-checking for our admin system
  • Work a minimum of 40 hours per week
  • Keep task list current, populated with notes and up to date
The ideal candidate has both strong analytical and written skills. Can uphold deadlines, communicate efficiently and clearly, and can manage multiple projects at once. This position requires exceptionally strong written and verbal communication skills. Candidates should be detail oriented with the ability to reprioritize tasks as needed. Proficiency in Google AdWords, Google Analytics and WordPress / html preferred but not required.

  • BA from accredited college or university preferred
  • General or advanced knowledge of several areas of Search Engine Marketing (SEM) including but not limited to: Search Engine Optimization (SEO), inbound marketing, conversion rate optimization, keyword analysis, and pay per-click (PPC)
  • Knowledge of Social Media, including: Facebook, Twitter, LinkedIn and others is a must
  • Knowledge of Google Analytics, Google AdWords and HTML/CSS preferred
  • 1 to 3 years of Customer Service, Marketing, Writing for the web, or Computer Information Systems a plus
  • Strong analytical skills, excellent verbal and written communication skills
  • Strong time management skills and the ability to work independently and in a team environment
  • Ability to handle multiple ongoing tasks with changing priorities