Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Department: 05 - 06 - Product / Brand Management
Date Published: 02-Sep-2021
Job Type: Regular
Description & Requirements
Senior Associate Brand Manager- Platform Strategy & Innovation
This role will sit on the Strategy & Development team in the Meal Foundations & Coffee division and be responsible for helping build a strategic growth plan for the division. This includes leveraging consumer insights- future trends & competitive analysis to identify whitespace growth opportunities & build out breakthrough innovation platforms. This role will also serve as an innovation process champion for the division. The SABM- Platform Strategy & Innovation is a key enabler to help Meal Foundations & Coffee build and deliver on our strategic commitments.
Key Components of the role
Lead strategic analysis and build growth roadmap across MFC businesses
Lead development of whitespace breakthrough innovation opportunities based on consumer insights
Work with consumer insights team to identify and prioritize platform-specific consumer needs
Identify relevant trends that will impact MFC over the next 5-10 years and incorporate into roadmap
Coordinate with Equity & Platform teams and GM teams to ensure breakthrough innovation projects meet brand guidelines & P&L requirements
Champion innovation rituals and routines and ensure vision is clear and work is on strategy
Champion agile innovation process across the division
Bachelor’s degree required- MBA preferred
5 to 7 years of experience in consulting or marketing for an established or startup CPG company
Demonstrated ability to influence teams and excellent interpersonal skills
Outstanding verbal- written and interpersonal communications skills
Excellent organizational and project management skills
Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
Experience in cross-functional team management
Ability to handle simultaneous projects and deliver in agreed upon timelines
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity