Mosaic North America is a full-service marketing agency that delivers successful brand experiences for various high profile clients directly to the people who buy them. Ad Age recently included us in their Best Places to Work in Marketing and Media list, and we are about to expand our team!
We are currently looking for a Account Manager to join our innovative, growing company
The Experiential Marketing Account Manager is primarily responsible for the design, management and execution of local and regional events in conjunction with traditional experiential program execution.
This position will require creating and activating fully integrated marketing campaigns that bring clients brands to life in a variety of ways through event marketing, PR stunts, regional and national events and channel specific advocacy events/parties, viral campaigns and digital executions.
The Experiential Marketing Account Manager position also will include event planning, event implementation, vendor negotiation/management, budget development and tracking, and creation of marketing and measurement plans. The incumbent will manage these promotions as they go live, be a loyal brand advocate and work closely with your team of Field Managers and vendors to consistently exceed expectations.
The Account Manager will:
Define, monitor and give feedback on key performance metrics, provide overall direction to the team and take appropriate actions when metrics are not met
Work with direct reports and internal support services to ensure that the services are aligned to deliver the perfect visit and that the services are effectively delivered
Set the short and long term strategic direction for the team and identify the necessary services and resources required to implement the strategy
Continually look for opportunities to grow revenue and gross margin with existing client
Work within team and Sr. Directors to identify and implement best practices
Identify venues and assist in multi-market site selection and negotiation
Negotiate and manage vendors to ensure flawless execution and ensure optimum return on cost
Administrative oversight (HR, recruiting, accounting, legal)
Serve as the primary contact for National and regional clients
Provide weekly status updates on program results/personnel, client program reporting and reviews
Direct management of 5 - 10 individuals and indirect management of 30+
Coordination of event logistics (properties, staff, routing, etc.)
Challenge and manage a team of in-field Market Managers as well as an in-house team of account managers.
Be responsible for operational and financial performance and for organic growth of a single program or multiple small programs
Work closely with other key account team partners to determine meaningful business metrics for the program and help to build reporting around it to drive the business
Crisis management - identify field issues and develop solutions
Tracking and maintaining all event budgets, responsible for the bottom line delivery of your project
Drive revenue growth with existing clients and generate new business opportunities
Miscellaneous duties as assigned.
Bachelor's (or Master's) Degree in Business, Marketing or related field
4 or more years of management experience in a consumer product goods/merchandising/marketing environment
Proven success in senior level client relationship development, management, retention and growth
Outstanding organizational skills, attention to detail, project management experience, and prioritization of tasks Superior interpersonal skills to work closely with other team members and the client
Experience managing a multi-market team of Market Managers/Event Managers
Previous experience dealing with partner agencies
Professional attitude and strong leadership skills
Strong client communication skills (insight, analysis, and program reporting)
Solid understanding of social media tools and digital platforms
Strong computer application skills (Excel, Word, PowerPoint) and ability to work in a digital work environment
Must be available to work flexible work hours which will include evenings and/or weekends at times
Mosaic North America is an Equal Opportunity Employer
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DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.
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