The Green Bay Water Utility has an exciting opportunity for a creative and skilled Communications Director. This position will perform work of considerable difficulty in planning, coordinating, and implementing a comprehensive strategic communications program for the Water Utility. The Communications Director serves on the Water Utility's management team and plays a key leadership role in supporting the Utility's mission, goals, and objectives.
The ideal candidate will be an effective communicator, be self-directed, and possess strong leadership, problem solving, and decision making skills and abilities.
Work Schedule: Monday-Friday, 8:00 a.m. - 4:30 p.m. and additional hours as required including attending evening meetings.
No residency requirement.
The City of Green Bay is a leader in employee health and wellness with its Health/1265 program with a goal to engage all employees in their own health and well-being. By being active and taking preventive measures employees earning 1265 points can reduce what they pay for insurance premiums, earn dollars and incentives that include Packers game day tickets, autographed memorabilia and more.
The City is committed to a work environment and community governance that values and supports diversity and inclusion.
Examples of Duties
Focuses public relations efforts on building trust and community support for Utility initiatives.
Plans, coordinates, and executes community events and participation in events, conferences, and expositions, and speaking engagements to clubs, organizations, civic groups, and school classes.
Meets with and supports community groups to garner information and actions they desire from the Utility.
Coordinates and develops Utility-related school curricula.
Partners with other organizations and links with their work to amplify communication outreach efforts.
Outreach through Media
Fosters ongoing media relationships; serves as liaison and primary contact for media and other external agencies; represents Utility for on-air and live broadcasts.
Plans, develops, implements, and maintains social media, print and audio/visual communication programs.
Develops talking points; prepares and distributes news releases, and public service announcements.
Develops and posts content using various social media on a frequent basis.
Facilitates translation and foreign language availability of Utility communications.
Works with Information Technology to develop the social media capabilities.
Evaluates public relations methods for quality and effectiveness regularly.
Management and Administrative
Conducts and coordinates media training and crisis communications training sessions for staff likely to respond to media inquiries.
Supervises staff with responsibility for coordinating Water Utility Commission materials and oversees the preparation of the agenda, minutes, and related items.
Attends Water Commission meetings; responds to their questions and researches and reports on issues as requested.
Coordinates with various Utility departments to identify media needs and opportunities.
Participates in Utility planning, policy, and training evaluation process.
Ensures the Mayor's Office, Common Council, and other City Depts. are kept apprised of relevant projects and activities.
Public Inquiry and Feedback
Responds to (or forwards to proper staff for response) outside requests and inquiries; tracks responses and ensures issues are resolved.
Serves as Open Records Coordinator; coordinates responses to Open Records requests and maintains records of such requests.
Creates customer feedback surveys, coordinates distribution, and compiles, analyzes, and distributes results.
Responds or coordinates response to surveys or inquiries from water organizations, governmental agencies, and other water utilities.
Builds communication plans specific to each major infrastructure project; tracks public engagement as the project progresses.
Develops risk assessment and public information messages for bioterrorism, natural disaster, public health emergencies, or other drinking water issues; participates in related Utility, county, and state-wide emergency exercises.
Coordinates the development and tracking of benchmarks to measure progress toward Utility goals and objectives and provides reports on such.
Participates in American Water Works Association events, panels, and committees
Performs other duties as required.
Minimum Qualifications Required
Bachelor's degree in Public Relations, Marketing, or related field.
Minimum of four years related experience required.
Valid driver's license and good driving record.
A combination of equivalent experience and/or education may be considered.
Knowledge, Skills & Abilities
Working knowledge of applicable promotional, public relations, and journalism theories, techniques, and practices. Working knowledge of print, broadcast, and social media principles and practices.
Skill in developing, recommending, and promoting public information materials in a strategic context in keeping with the Utility's missions and goals. Considerable leadership skills. Skill in producing and promoting public information and education events, writing accurate news releases and public service announcements, and reviewing and editing the related work of others. Skill in compiling and disseminating appropriate information. Skill at organizing activities, establishing priorities, and meeting deadlines. Skill at providing on-air and live broadcast presentations. Considerable skill at judgment and discretion in identifying, recommending, and implementing public and internal information campaigns. Considerable skill in working independently without specific instructions.
Ability to follow oral and written instructions. Ability to communicate effectively, both orally and in writing. Ability to proficiently utilize a computer and the required software. Ability to establish and maintain effective working relationships with the staff and the public. Ability to maintain confidentiality. Ability to work the required hours of the position.
May be required to demonstrate minimum competency by successfully passing approved tests.
Physical Requirements:Ability to perform the following activities:
Lift and carry up to 20 pounds.
Ability to remain in a stationary position for up to 2 hours.
Ability to focus on projects for a long period of time.
Ability to reach, stoop and lift on a frequent basis.
The above is not to be construed as an exhaustive statement of duties, responsibilities or requirements.