Marketing Coordinator

HomeSmart - Scottsdale, AZ (30+ days ago)


Please visit the below link to apply:


The Marketing Coordinator is an important member of the marketing team, ensuring that email marketing is strategically focused, on brand and executed well and efficiently. This position leverages the marketing technology stack to coordinate and execute data-driven initiatives to maximize the efficiency of marketing campaigns.

Essential Functions

  • Leverages the marketing automation of HubSpot and other systems to manage email campaigns, generate and nurture leads, track and measure campaign performance and drive insights for optimization opportunities and improve performance benchmarks.
  • QA’s and troubleshoots issues with the marketing systems with appropriate parties as necessary.
  • Puts best practices in place to manage data cleanliness and integrity, naming conventions, list management, database optimization, data acquisition, segmentation, within CRM and marketing automation databases.
  • Maintains email databases for lead generation, including identifying target audiences to build and refine our email list.
  • Builds workflows and campaigns with appropriate segments of our database for various marketing activities such as events, webinars, and email campaigns.
  • Manages the email communication process from email creation to final deliverability. Reviews and has final signoff on all emails, ensuring that they have met quality standards and are sent error free.
  • Creates email communications to Franchise targets, internal audience, agents and consumers.
  • Optimizes email messages, subject line and design for high open and click rates
  • Oversees daily email operations to ensure that emails are completed and deployed on time.
  • Ensures brand consistency and accuracy in all emails.
  • Tracks and reports campaign metrics.
  • Partners with team to ensure cohesive execution of marketing strategies.
  • Other duties as assigned.

Education Requirements

Bachelor of Science in Communications, Marketing or similar field.

Experience Required

Experience with Salesforce, Marketo or Constant Contact type CRM/email systems.

1-2 years hands-on email marketing coordination experience

Intermediate skill level with Excel

Effective written and oral communication skills

Meticulous attention to detail, organized and strong project management skills

Affinity for learning new technologies and skills

Knowledge and understanding of HTML editing

Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability.

About HomeSmart:

HomeSmart International was founded on the concept of making real estate easy for today's
brokers and agents. Everything we do is predicated on this concept so that we can provide
cutting-edge, proprietary and integrated technology platforms along with a high level of
customer service to meet the needs of our franchisees worldwide. Our systems minimize
redundancies to make life easier for the agent and for the brokerage. HomeSmart
International's technology and SMART execution is a way of life. Our unique model has
experienced significant growth in recent years by focusing on the creation of operational
efficiencies and providing solutions to real estate brokerages. HomeSmart International has
been ranked recently on well-known, prestigious top franchise lists by the likes of Entrepreneur
Magazine, INC Magazine and REALTOR Magazine for its financial stability, growth trends and
organizational successes.

Compensation and Benefits:

  • Competitive salary + Bonus Potential
  • Comprehensive benefits package including Medical, Dental & Vision insurance - Employer Contributed
  • 401k with company match
  • PTO
  • Paid Holidays
  • Professional Development Programs
  • Charitable Contributions and Events
  • Advancement & Career Opportunities

Job Type: Full-time