Tradeshow Events and Protocol Strategist

GES - Irving, TX3.6

Full-timeEstimated: $85,000 - $110,000 a year


GES, Global Experience Specialists, is a global event marketing company with over 90 years and 4,000 passionate employees in North America, Europe and the Middle East. We are seeking a Tradeshow, Events and Protocol Strategist to be located on-site and dedicated to Bell Helicopter, one of our largest corporate global clients with headquarters in the Dallas/Fort Worth, TX area. You’ll be responsible for coordinating and executing various brand engagements to enable sales growth and generate demand for Bell Helicopter’s products and services while building customer loyalty. The Tradeshow, Events and Protocol Strategist plans, develops, implements and directs small to large scale global trade shows, meetings, seminars, receptions and sponsored events. You will be equally responsible for planning, developing, implementing and directing small to large scale visits, events and conferences both domestically and internationally to meet overall enterprise sales objectives.

We create some of the most incredible events in the world – think traveling entertainment exhibitions, global user groups, sales conferences, holiday extravaganzas and exhibitions of all sizes. From initial strategy to show-stopping audio visual, accommodations to insightful measurement – and every detail in between – we bring brands to life!

Our mission is to create memorable event experiences, and we count on our talented employees around the world help us do it. We are looking for team members who can dream up the impossible and deliver it.

Wow I Didn’t Know GES Did That:


Manages and ensures trade show and event completions from beginning to end, along with developing strategic and tactical marketing communications support initiatives
Serves as a global brand ambassador incorporating and upholding prescribed global brand standards across all activities and sales support materials
Works with exhibit service companies to execute established requirements including facilitating domestic/international shipping of trade show materials/aviation-related products, structural design, space layouts encompassing physical products, electrical, lighting, video, graphics and other key experiential elements
Prefer experience managing shows and events with budgets up to and greater than $50K plus and evaluating efforts to measure ultimate impact and effectiveness
Coordinates with multiple departments, divisions and other sister companies to ensure brand standards, strategic marketing communications and sales objectives are achieved
Plans and procures space for exhibits, meetings, conferences, events and hotel accommodations as well as securing attendee credentials and facilitating transportation arrangements
Works with industry/segment colleagues, sales teams and other internal departments to develop and drive branded event/protocol programs with high value, high impact and high return on investment (ROI)
Creates and executes multiple trade show and event/protocol projects as well as other unique/ad-hoc projects as assigned
Successfully completes trade shows from beginning to end along with implementing strategic and tactical support initiatives
Works with exhibit companies/vendors in the design and production of exhibit properties, graphics, multimedia elements, audio visual requirements and the exhibit installation/dismantling process
Establishes and delivers marketing tactics to successfully launch new products and/or communicate product enhancements, service offerings or unique selling propositions to maximize global sales in trade show and event environments
Analyzes available information and make sound decisions to deliver superior brand experiences
Working with the Manager, Brand Experience, determine standard visit, event and ceremonial guidelines, including proper seating plans, guest lists, gifts and dress codes
Advises stakeholders on global customs and rules of politeness and courtesy established between an individual and society to ensure relations between Bell Helicopter and key stakeholders run smoothly
Ensures visit and event completions from beginning to end, fosters goodwill among Bell Helicopter visitors and guests
Plans, executes and supports a wide range of ceremonial and official visits hosted by company leadership
Understands protocol practices and the importance of incorporating global standards across all projects; serves as an advisor on applying these standards across the business
Advises stakeholders on appropriate customer gifts, etiquette and engagements
Approaches projects with a customer-centric focus encompassing excellence around every touchpoint
Thrives in a fast-paced and deadline-driven environment while managing multiple priorities with limited resources
Optimistic, team player with the desire, passion, and motivation to provide superior brand experience
Goal oriented self-starter that is comfortable in a highly collaborative, dynamic work environment
Significant experience implementing trade shows, events, seminars, conferences and VIP visits
Understands global protocol standards and the importance they play in achieving success
Knowledge of brand trends, and associated fields desired
Project management experience with the ability to prioritize and strong attention to detail required
Professional ability to adapt to multiple settings/environments and shifting responsibilities
Superior project and time management skills along with the consistent ability to meet and exceed fast-turn and accelerated deadlines
Capable of working independently and as part of a team on all trade shows, serve as the main direct point of contact for facilitating Executive Leadership Team/C-Suite Executive Leader requirements at domestic and international trade shows
Skilled at managing budgets for trade shows and marketing communications programs and services
Possess project management and organizational skills with the ability to work on multiple trade show and marketing communications projects simultaneously, work within budgets and negotiate with suppliers
Knowledge of various business, sales, marketing and management principles involved in deploying marketing communications initiatives to deliver maximum business results
Ability to interact with and offer feedback to internal/external stakeholders utilizing strong verbal and written communication skills with exceptional attention to detail
Capable of completing a variety of ad-hoc projects as assigned
Bachelor’s in Business Management, Marketing, Communications or related field
Prefer minimum: 3+ years of tradeshow and events experience
Physical Demands: Ability to lift and carry 50+ lbs and must be able to spend up to 8 hours on your feet during a work shift
Software: Solid PC software skills (PowerPoint, Excel, Word, Project etc.)
Ability to travel 50% or more annually, both domestically and internationally as required
Certified Meeting Planner (CMP) credentials and Protocol credentials are a plus
Work Environment
Office environment with up to 50% travel.

Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:

Competitive salaries
401K with company match
Healthcare/vision/dental insurance
Wellness benefits
Career development program
Tuition reimbursement program
Employee assistance program
Vacation time
Community involvement opportunities
Team activities
And much more……