Account Executive - Digital

Barton Cotton - Baltimore, MD3.2

Full-time

The Barton Cotton Fundraising Division is experiencing significant growth and is seeking to hire a Digital Account Executive.

Barton Cotton is a results-driven fundraising company that has proudly served hundreds of the world's best-known causes for nearly a century. We help nonprofit clients achieve maximum support for their missions through effective direct response marketing. We design programs that meet the unique needs of nonprofits in today’s evolving fundraising environment by increasing net income, cultivating and growing donor files, and generating a universe of qualified donors for major and planned giving opportunities.

The successful candidate will be responsible for managing key accounts based on strategic direction and support of Digital Account Directors and senior leadership. This role requires experience in direct response fundraising, strength and expertise in digital strategy and execution, strength in relationship building and the ability to thrive in a fast-paced environment.

Digital Account Executive are responsible for a specific client base and accountable for the day-to-day management as well as ensuring quality standards are met for all client campaigns and services.

Primary responsibilities:

  • The creation of digital marketing and communication strategies for nonprofits and organizations
  • Execution of integrated digital marketing strategies using email, social media, banner advertising, search marketing, peer-to-peer fundraising and other digital acquisition channels
  • Optimization of performance to ensure our client goals and objectives are obtained
  • Management of client relationships for retention and growth

Skills & Requirements:

  • Paid search and paid social media advertising setup, execution and optimization
  • Understanding of search engine optimization
  • Email marketing strategy, execution and optimization
  • A/B and multivariate testing with cross-channel optimization strategy
  • CRM platforms such as Blackbaud Convio/Luminate, Classy, and Salsa
  • Google Analytics certified
  • Excellent written and verbal communication
  • Some travel required

Education & Experience:

  • 3-5 years experience in digital marketing
  • Bachelor's degree

Job Type: Full-time

Experience:

  • Hootsuite: 5 years (Preferred)
  • Google Analytics: 5 years (Preferred)
  • Social Media: 5 years (Preferred)
  • Digtal Marketing: 5 years (Preferred)

Work Location:

  • One location