The Senior Consultant, Campaign Management oversees the full life-cycle of marketing campaigns across assigned regions/areas and Avanade clients' service lines and aligns them to varying priorities. This role is responsible for coordinating with cross-functional and cross-level teams both with key business partners and clients on all campaign elements.
The Adobe Campaign Specialist will manage multiple Marketing Automation and Cloud implementations. To be successful in this role, experience working with Adobe Campaign implementations is a must. Experience with a wide range of Marketing Automation skills including Email Marketing engagements and PM execution deploying Enterprise client MAP initiatives is ideal.
Works with key leaders to understand go-to-market programs and campaigns for global/regional service lines, and subsequently develop detailed campaign plans
Works with regional, service line and alliance marketing professionals to plan targeted campaigns and ensure consistency across marketing groups
Partners with global/regional Service Line Marketing on campaign assets and collateral creation, both content-related and supporting documents (e.g., budget, target accounts, KPIs, timeline, etc.)
Provides writing, editing and content management expertise in the creation of marketing and sales enablement materials, and partners with vendors as necessary
Develops and conducts field marketing, sales and business training on campaign objectives, planning and best practices to optimally leverage sales activities
Manages campaign distribution sources and channels, including online content, and localization of assets
Works with appropriate partners, including field and alliance partners, in campaign execution and response management
Monitors campaign performance in field, creates reports using KPIs, and responds to metrics in order to maximize campaign effectiveness
Years of Experience:
5+ years of experience in Marketing Campaign Management
2+ years Marketing Automation platform implementations
2+ years of experience in working with an digital agency or digital technology services-oriented company
At least one year experience working with Adobe Campaign Manager
Management Experience: N/A
Education: Bachelor's degree in Marketing, Digital Marketing, or related field. Significant equivalent experience.
Other Skills/Knowledge: Marketing Automation experience with any of the following: Dynamics 365, Oracle Eloqua, SalesForce Marketing Cloud, ExactTarget, Marketo, etc...
Required Certifications: Adobe Campaign certification is a plus.
Additional Area, Region or Service Line specific requirements
Requisition ID - 56105
Avanade is the leading provider of innovative digital and cloud-enabling services, business solutions and design-led experiences, delivered through the power of people and the Microsoft ecosystem. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation and has 30,000 professionals in 24 countries. Visit us at www.avanade.com.