Account Director (Influencer) - (190515)
Organization United Entertainment Group Holdings, LLC
Sector Expertise Consumer Products
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing partnering brands with the people, places and platforms that shape popular culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients.
The role of the Account Director is to oversee 2-3 mid-sized beauty accounts with a focus on influencer marketing inclusive of social strategy, creative content development, account management and activation. The role requires a strong account lead who can deliver innovative thinking, author smart decks, troubleshoot client and team issues as well as oversee the financial health of the business from team utilization to client procurement management.
A candidate must have relevant experience in the influencer marketing space, a passion for pop-culture and its infusion into the consumer brand ecosphere and have a strong background in social/digital marketing.
This role will report directly into the VP of the Account at UEG and be based in New York City.
Oversight of the consumer beauty account (women’s and potentially men’s) specifically focused on Influencer marketing. The overarching role for the UEG team is to craft influencer strategies for brands, own and drive the execution of each strategy as well as oversee the day-to-day management of each client/brand.
Create and maintain strong client relationships across the brand and with partner agencies.
Work alongside the Account VP and the leads of the specialty practices (Influencer/Talent, Strategy, Branded Content, Entertainment, Sports and Experiential) to bring best-in-class thinking to every client assignment.
Develop and lead innovative thinking for each client/brand while infusing UEG’s marketplace POD delivering award-worthy programs and high-quality execution/management.
Have an active voice during inter-agency meetings by representing UEG and leading all UEG-owned workstreams alongside client paid, PR and digital agencies
Oversight and management of the account’s financials alongside the team Business Manager including pricing, staffing (planning and utilization), SOW development and client procurement process.
Ongoing business development and growth within the portfolio based on key client relationships, opportunistic pitches, ideation and overall quality/health of the business.
Team management including the personal development of 1+ direct reports via career pathing, goal setting and ongoing mentorship.
At least 4-6 years of experience relevant to the role and industry with strong work examples and references demonstrating an exemplary account lead who can maintain positive client relationships, deliver strategic council and successfully troubleshoots client and internal issues.
A deep knowledge of the social/digital space as well as influencer marketing including but not limited to influencer/talent search and acquisition, content development and management of social platform ins and outs.
A keen understanding of financial and operational performance of multiple sizable accounts to ensure quality work, deadline and budget adherence.
Ability to command a room as a dynamic speaker with strategic credibility.
Superior written and verbal communications skills along with the proven ability to consistently make sound judgments and effectively motivate and manage teams.
Strong collaborator and mentor with the ability to bring out the best in agency talent to produce great work for clients.
Passion for pop-culture/insights and trends, especially in the beauty space.
United Entertainment Group (UEG) is a global entertainment, sports and lifestyle agency. It creates breakthrough, award-winning marketing and communications campaigns by partnering with the people, properties and platforms that shape pop culture. UEG has worked with hundreds of FORTUNE 500 companies, A-list celebrities, professional athletes and media properties, and serves brands seeking to engage consumers through talent, film, TV, music and sports platforms. These include ASICS, AT&T, Bose, Bridgestone, eBay, Evian, Frito Lay, JCPenney, Kellogg's, Shell, Speedo, Starbucks, TD Ameritrade, Yum! Brands (KFC and Pizza Hut) and many others.
Formed in 2007, UEG is a joint venture with Founder/President/CEO Jarrod Moses, Edelman parent company DJE Holdings and Hollywood powerhouse United Talent Agency. For more information, visit uegworldwide.com, UEG's official Facebook page or @UnitedEntGroup on Twitter.
Job Client Services - General
Primary Location United States-New York
Job Type Experienced
Job Posting Mar 25, 2019, 12:19:47 PM