Account Based Campaign Manager

Intapp - Palo Alto, CA3.0

TITLE: Account Based Campaign Manager

LOCATION: Palo Alto, CA or Remote

This position reports to: Manager, Legal Segment Account Based Marketing

An exciting opportunity to create highly targeted account based marketing campaigns for Intapp’s Legal Market Segments.

The successful candidate will be well versed in account based marketing campaign activation and how to accelerate pipeline and grow revenue within your accounts. You’ll have a strong grasp of integrated campaign development and content creation and be experienced in creating 1:1, 1: few and 1: many programs knowing which channels to leverage to drive demand.

What you get to do in this role:
Create compelling campaigns for Intapp’s Legal market segments. Owning development and management of all associated tactics, bom and offers to create revenue opportunities
Work closely with key stakeholders to identify account opportunities, which sales play is appropriate and measure your impact on the sales cycle and revenue
Define and execute against an always-on digital account marketing strategy which leverages email, seo, sem, content syndication and paid social
Leverage to deliver pipeline leveraging inbound programs, on-demand content, webinars and demo/trial experiences
Identify which third party events and Intapp-led events are required to support awareness and thought leadership within your accounts, partnering with your event lead to execute successfully
Manage external agencies, develop campaign themes, creative, and assets
Enable our SDR and Sales team around your campaigns, developing high value offers to drive conversion
Ensure Legal contact profiles are accurate and in place for all your accounts in our database

In order to be successful in this role, we need someone who has:

5+ years in an Account Based Campaign/Demand Generation role. Vertical campaign experience with multiple persona targets essential
Strong grasp of Legal Industry and delivering successful campaigns to these firms. Experience working in Legal Industry a plus
Proficient in audience segmentation, sales play development and content mapping to the buyer’s journey
Ability to understand and articulate product marketing messaging, sales plays and sales strategies in support of your campaigns
Strong knowledge with Salesforce and Salesforce Pardot
Exceptional communication and collaboration skills with a track record of successfully interfacing with sales teams
Follows a metrics driven, analytical approach
High energy, “own it” personality and ability to thrive in a growth environment