The Field Marketing Manager is responsible for developing and executing region and solution specific marketing programs. The role is primarily focused on partnering with the sales teams to develop and execute marketing strategies grounded in lead development, demand generation and sales readiness as well as building corporate reputation for FICO.. It is critical that the holder of this position becomes familiar with FICO’s brand positioning, product offerings, and product development roadmap and client challenges.
The role will report to the VP of North America Marketing and is responsible for driving and accelerating pipeline, segment and account strategy and coordinating the plans and deliverables for the aligned sales teams.
Design and execute campaigns to drive customer engagement and incremental bookings and revenue.
Strategically build the Demand plan for the company across the Globe including account based marketing (ABM), lead generation campaigns, executive engagement programs, and marketing automation programs such as nurture tracks
Own marketing sourced pipeline and booking targets
Develop integrated, multi-touch marketing activation plans to advance prospects through the sales cycle
Manage to allocated marketing budget
Build and maintain partnership with the NORAM Sales leadership team and lead the relationships with in-country Sales teams
Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders. Ensure FICO participation drives significant lead generation and maximizes ROI
Facilitate introductions for Sales leadership with major customer prospects at the highest levels of the organization
Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed
Manage content related to customer sales and prioritize interactions to generate increasing awareness and demand for FICO’s solutions and services
Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year Regional strategy
Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline
Proven track record of developing world class marketing teams in a high growth environment
Maturity and skill in working with senior executives, customers, and sales teams to align on goals and work through business challenges
Creative skills in both communications and problem solving
Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment
Knowledge and experience in building demand marketing plans
Excellent verbal, written communication and presentation skills
Bachelor’s degree, preferably in a marketing or related field; Master’s degree or MBA is strongly preferred
Why Make a Move to FICO?
At FICO, you can advance your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. We have a 50+ year history of excellence in providing analytics and decision management solutions. Here are a few examples of our impact globally:
Credit Scoring —150+ billion FICO Scores have been sold to date, making it the most used credit score in the world.
Fraud Detection and Security—2.5+ billion credit cards globally are protected by FICO fraud systems.
Lending —3/4 of US mortgages are approved using the FICO Score.
FICO’s proven science leverages the latest technology to drive consumer behavior insights and optimize business processes. We help many of the world’s leading banks, insurers, retailers, telecommunications providers and other firms reach a new level of success.