Regional Director of Innovation – Mountain West

The Wine Group - Denver, CO3.6

The Wine Group is one of the leaders in the wine industry. As a privately held, management-owned company with 14 wineries in California, New York, and Australia, we thrive to win with exceptional people who share our values. We produce many well-known brands including Franzia, Cupcake, Chloe, flipflop, Save Me San Francisco, Insurrection, Concannon, Benziger and Imagery. We are a successful company looking to employ talented individuals on our team who are self-motivated, positive and energetic. If this sounds like you, we encourage you to apply!


The Regional Director of Innovation (RDI) is responsible for executing pricing, marketing and lead selling for a subset of emerging brands in The Wine Group’s (TWG) portfolio. Collaborating with wholesalers, Division Managers and Area Managers on pricing and programming to achieve volume and distribution goals is a key component of the position as is working with Trade Development leads and On Premise Regional Account Managers to drive KPIs across all selling channels (Chain Grocery, Independent Liquor Outlets and On Premise Accounts). This role also entails lead selling to a specific collection of accounts (on and off) in efforts to grow the overall regional business. All job functions are under the direction of the Regional Vice President of Sales.

This person must reside in either AZ or Denver, CO


Lead and inspire TWG Field Sales and wholesaler network to prioritize and attain monthly and annual goals for TWG’s Innovation Portfolio
Be the subject matter expert for TWG’s Innovation Portfolio in specified geography, sharing knowledge with TWG Field Sales and wholesaler network of the following brand specific information: viticulture and enology practices used, marketing program elements, pricing and sales fundamentals, brand positioning and brand equity expectations
Develop and manage relationships with key wholesaler management (VP Sales, Area Managers, VP Trade Development) adding value to their business and share of mind to TWG’s portfolio
Work with Trade Development teams at both TWG and wholesalers to ensure new item distribution and sales planner inclusion for TWG Innovation Portfolio
Collaborate with TWG Marketing Department and The RDI Team to ensure that marketing plans are effective and executable and own the communication of those plans to the TWG Field Sales, Trade Development and On Premise Regional Account Teams as well as TWG wholesalers in the defined geographical region
Sales leadership calling on 10+ regional chain accounts to drive programming and distribution of the TWG portfolio.

Introduce creative sales execution concepts, share across state lines/regions, and aspire to be a thought leader in best practices within the region
Schedule and lead effective distributor sales meetings including: planning meetings, programming recaps, general sales meetings
Attend (and in some cases plan and recap) TWG Market Blitzes with attendees to include TWG personnel and wholesaler personnel
Develop relationships with key buyers in the market across all classes of trade
Run and analyze data reports including syndicated data (Nielsen), IDig and wholesaler generated reports
Initiate, develop and execute localized Trade Marketing programs utilizing TWG’s Trade Marketing Department and/or resources
Collaborate with Area Managers and Division Managers on the following for TWG’s Innovation Portfolio:
Development and implementation of Annual Operating Plan which includes: financial objectives, volume (shipments and depletions) objectives and distributor volume and distribution objectives for each market
Management of annual volume and distribution goals for all trade channels
Focus month brand planning and goal management
Quarterly Business Reviews
Monthly Estimate/Annual Estimate tracking as part of the wholesaler scorecarding process
Other miscellaneous reporting/tracking requests from management
Manage annual Travel and Entertainment (T&E) Budget and submit any relevant T&E expenses on a weekly basis
Ensure all sales practices are compliant with state and company policies
This job description reflects management’s assignment of general functions; it does not restrict the tasks that may be assigned

BA degree or equivalent experience & proficient skills in Microsoft Office Suite
Seven or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines preferred
Must have strong understanding and working knowledge of alcoholic beverage industry retail environment
Intermediate wine knowledge or associated certifications preferred
Must be adaptive to change within organization and industry
Results oriented, innovation focused, strong problem solving and negotiation skills
Ability to work and succeed in dynamic entrepreneurial environment
Excellent communication and interpersonal skills
Willing to travel with overnight stays as needed
Display integrity, character and strong leadership skills
Support and model all company procedures and policies
Ability to multi-task, work independently and with a team in a fast-paced, high volume environment with emphasis on accuracy and timeliness
Must have an excellent safety, work performance and attendance record
Prioritize while able to adapt to changing priorities
Demonstrates reliability and punctuality, work effectively in team environment, adherence to all safety regulations and operating procedures
Must live in AZ or Denver, CO

Leadership and Drive: Collaborative team leader with high motivation and strong desire to achieve in a demanding environment. Sets dramatic goals and aggressive schedules for improvement. Conveys a sense of urgency, and drives issues to closure. A team builder who inspires, coaches, develops and leads from the trenches and by example. Holds oneself and others accountable for achieving high levels of performance and responsiveness. Attracts, retains and develops strong talent.
Intellectual Curiosity: “Connects the dots” quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design. Enjoys challenging conventional wisdom.
Communication Skills: Translates data into focused insights. Highly articulate. Excellent verbal and written communication skills; operates equally effectively in formal and informal settings both internally and externally. Well-honed influencing skills; courage to confidently express an independent point of view.
Cultural Astuteness and Flexibility: Is pragmatic, adaptable and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles.
Energy: Has a very high capacity for work. Shows passion, energy/endurance, intensity and excitement. Is outcome/results focused and drives issues to closure. Resourceful and innovative; always pushing to find new and better ways of working.

Position operates in a professional office environment
The Wine Group is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.