Senior Consultant, Platform Strategy

Oracle - Troy, MI (30+ days ago)3.9

Senior Consultant, Platform Strategy-18000I12

No Visa Sponsorship is available for this position.

Preferred Qualifications


The Oracle Data Cloud (ODC), helps advertisers, digital media and ad tech companies succeed by connecting their media to the world’s largest platform of online & offline data. ODC leverages over $3 trillion in consumer spending to target and measure the effectiveness of digital advertising across all key verticals, including Retail, CPG, Automotive, Travel, Tech/Telco, B2B and more.

The Auto vertical is focused on serving Automotive advertisers globally and across all tiers. In the past several years, the Automotive vertical of ODC has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized for its high quality Automotive data solutions.

Job Description

We are actively growing the platform strategy team in our Detroit office. The Sr. Consultant, Platform Strategy is responsible for driving customer success and adoption for a defined set of enterprise customers within the automotive vertical.

This role will focus on the Oracle DMP and is key to client retention and account development. As the expert on customer goals, customer operations and Oracle DMP capabilities, this role will guide the customer on best practices and drive return on investment throughout the life of the relationship.

This individual should be comfortable consulting and influencing customers, up to the executive level. Success in the position is based on the amount of value DMP customers derive from the solution as measured by customer satisfaction, adoption and ultimately renewal.

Key to this role is the ability articulate the value of data activation and a centralized structure to managing audience planning. Your clients will rely on you to guide them as they use the platform to develop their audience strategy and deliver it across paid media channels, such as display, video and social, and owned channels, such as their website for personalization.

Additionally, you will collaborate with the most prominent ad agencies, consultancies, publishers, social networks, demand side platforms (DSPs) and other channel partners to ensure success of the DMP.

This position has a high degree of freedom to independently drive internal and external projects and will be encouraged to leverage previous experience and intellect to support and expand upon the vision of the platform. You will have support and interaction with other Oracle Data Cloud team members across Account Management, Engineering, Data Sciences, Data Classification, Solutions Consulting, Product, Product Marketing, Marketing, Sales and Business Development. You will also liaise with teams supporting other products in the Oracle Data Cloud suite.


Drive usage and adoption through DMP roadmap discussions, ongoing usage reviews and best practices
Contribute to and execute comprehensive data driven marketing strategies using a test & learn approach
Consult on DMP program topics like data governance, training/communication strategy and taxonomy maintenance
Define key success criteria and establish a process to give visibility in pacing against goals to key client stakeholders
Provide DMP product expertise and highlight key features and functionality
Develop a trusted advisor relationship with key client stakeholders
Gain customer “buy-in” from the various groups across the client’s organization
Collaborate with various internal stakeholders including client solutions, sales and product teams
Coordinate with international teams to orchestrate a globally consistent DMP program for our clients
Stay informed of data-driven marketing news, emerging technologies and competitive offerings


4-year undergraduate degree
Minimum 5 years work experience with at least 2-4 years in the digital media industry required—be it with a marketer, an agency or an ad tech company
AdTech and automotive experience strongly preferred
Role is based in Detroit; on-site at client 50% of time

Required Knowledge, Skills and Abilities

Organized Project Management – Can you organize major cross-functional projects and the internal/external people & partnerships driving those projects?

Communication – Are you a proactive communicator? Can you work with a team in a geographically distributed organization?

Sociability – Are you well-spoken and do you present yourself in a professional manner?

Business Savvy – Can you understand different business models, revenue models and use these to support your client?

Confidence – Can you command attention and respect within a room of peers and/or mentors? Can you confidently express yourself when you are well versed on a topic, yet also admit when you are not and be open to learning from others?

Perspective – Are you detail-oriented enough to catch minor mistakes in a document or notice a flaw in an equation but also able to step back and identify overall trends in an account and prioritize the actions that will contribute most to its success?

Learning Ability – Are you an agile learner who is capable of asking the right questions and drawing upon your intellectual foundation to engage with a novel concept as it is being presented to you?

Energy – Are you excited to contribute to a fast-paced and passionate environment, and can you convey that passion to your clients?

Experience – Are you familiar with ad tags, pixel structures, ad exchanges, ad campaign management and optimization and/or the overall ecosystem of online advertising?

Travel – This position is primarily local to Detroit, but there will be some travel required.

Detailed Description and Job Requirements

Provides direction and specialist knowledge in applying the technology/application to client business. Facilitation of customer product/application understanding through presentations demonstrations and benchmarks; provision of support throughout the sell.

As a Senior Sales Consultant you will be responsible for providing presales technical / functional support to prospective clients and customers while ensuring customer satisfaction with minimal supervision. Acts as a technical resource for less experienced Sales Consultants. Develop and deliver high quality standard Oracle presentations and demonstrations. Present and articulate advanced product features and benefits, product future direction and overall Oracle solutions. Design, validate, and present Oracle software solutions to include advanced product concepts, future direction, and 3rd party complimentary products. Develop and manage reference sites through high quality technical, professional client relationships.

Job duties are varied and complex, needing independent judgment. May have project lead role. 5 years vendor (sales and marketing) experience. 5 years relevant computer applications or database/tools. Demonstrated proficiency in one multi-user operating system. Through knowledge of system and application design. Strong verbal and written communication skills: needs analysis, positioning, business justification, closing techniques. Demonstrated ability to solve complex technical problems with accounts in complex technical environments. Ability to travel as needed. BS degree or equivalent; advanced degree desirable.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.