Digital Campaign Specialist

DenMat - Santa Barbara County, CA (30+ days ago)4.0

DenMat is a Dental Products Manufacturer.

DenMat is seeking a talented, driven marketer, experienced in driving successful digital campaigns, who blends email expertise with an analytical mind. Must have a digital marketing background.**

Join the team at our world headquarters located on the beautiful Central Coast of California (northern Santa Barbara County) and help us provide beautiful smiles for everyone!

Daily Activities Include:

  • Coordinate day-to-day email marketing campaign execution, including planning, targeting, set-up, testing, execution, reporting and optimization
  • Work with the marketing team to create and execute email campaigns to drive key metrics, including conversions and lead generation
  • Execute various email campaigns, including the template designs, calls-to-action, and content used
  • Optimize emails for deliverability, mobile rendering, open rates, etc
  • Create documentation for processes, A/B tests, and promotions that succeed through email
  • Comply with CAN-SPAM guidelines and help to govern email list recipients
  • Build and format landing pages using HTML5, Bootstrap, Apex on various platforms including Fore

Required Skills/Experience:

  • Experience using major email hosting platforms (Campaign Monitor, Constant Contact, MailChimp, Pardot, etc)
  • Strong HTML5/CSS3 skills
  • Responsive design (Bootstrap) experience required

Preferred Skills/Experience:

  • Salesforce
  • Major ecommerce platforms (Magento, Shopify, Big Commerce, etc)
  • Marketing automation techniques
  • Adobe Creative Cloud, especially Photoshop
  • Google Analytics

We Offer:

  • Competitive base salary
  • Comprehensive benefits package including: health/dental/vision insurance, 401(k), paid vacation and sick leave, 9 paid holidays plus 1 floating holiday

This is a full-time position located at DenMat’s Headquarters in Lompoc, California.

Please follow the link below to create a user profile and apply for the Inside Sales Representative position.

Job Type: Full-time