Public Relations Manager

National Athletic Trainers' Association - Carrollton, TX4.0

Full-timeEstimated: $51,000 - $73,000 a year

The National Athletic Trainers' Association (NATA) is seeking an innovative public relations manager to develop and execute integrated PR strategies to increase awareness and understanding of the impact athletic trainers have on work, life and sport. This position works collaboratively as a member of the MARCOM team, which includes Marketing, Communications and Public Relations, to execute results-driven plans that will advance the NATA strategic plan.

NATA seeks a public relations professional with at least five years of increased responsibilities including media relations experience (TV, print, digital and social) and handling media during a crisis. Candidates for this position should possess a bachelor’s degree in public relations, journalism, communications and/or related field required. This position requires interaction across all levels of segment management to include senior executives and board of directors. Timely execution of all projects, and a willingness to meet goals and produce work adjust to meet 24-hour news cycle is a must. Ideal candidates will be able to handle multiple project assignments, meet tight deadlines and see a project through from start to finish with minimal guidance. PR experience in an agency, association or health care industry is a plus.

Main Responsibilities

Media relations (80%)

  • Work with the Director of Marketing and PR to develop innovative results-driven media relations plans to influence public opinion.
  • Collaborate with communications, marketing and social media team members to execute integrated PR strategies and increase NATA's digital footprint.
  • Develop and execute media strategies to promote NATA research and statements published in NATA journals, events, National Athletic Training Month (NATM), Government Affairs efforts, sponsorships and other initiatives.
  • Manage onsite PR activities for the NATA convention and other events (i.e. scheduling interviews, press conferences, developing press kits, etc.).
  • Respond to media inquiries and arrange interviews.
  • Establish and cultivate media contacts.
  • Develop messaging, speeches, bylined articles and press releases.
  • Monitor, analyze and develop PR reports.
  • Monitor and leverage relevant news and media mentions to enhance the media relations plan - identify trending topics, opportunities to engage in the conversation as well as potential brand threats.
  • Corrects inaccuracies, anticipates and manages crisis communications.
  • Develop resources to encourage and support public relations efforts at the district/state level.
  • Manage vendors and contracts, such as media clipping and reporting services.
  • Develop and manage PR budget.

_NATA Board of Director (BOD) Committee Support (20%)
_ * Staff liaison to one or more volunteer committees.

  • Provide operational/administrative support to help the committee establish and execute its goals.
  • Collaborate with the committee to identify new projects and to ensure all projects align with NATA strategic plan.

The National Athletic Trainers’ Association is the professional membership association for certified athletic trainers and others who support the athletic training profession. Please visit for more information.

We provide a full complement of benefits including generous leave policies and benefit money provided by NATA to be utilized toward a benefit package that makes sense for each individual employee. We also offer a 401(k) and pension plan, wellness benefits, tuition reimbursement, professional development, and flextime.

In order to be considered for this position, please submit your resume with cover letter and salary requirements.


Job Type: Full-time


  • Media Relations (TV, print, digital and social): 5 years (Required)
  • Public Relations: 5 years (Required)


  • Bachelor's (Required)