Digital Marketing Manager

Philips - Carlsbad, CA4.0

30+ days ago
Job Title
Digital Marketing Manager
Job Description
In this role, you have the opportunity to

Deliver world-class digital communications campaigns for our high growth Hospital Respiratory Care business in the broadest sense and act as the digital marketing advisor to your team, and the business.

Help build a high growth Hospital Respiratory Care business that will help improve the lives of millions of people while advancing Philips journey as a global leader in Health Technology.

You are responsible for

Develop digital marketing strategy and plans to support marketing plans and business objectives
Partner with marketing stakeholders, digital marketing peers, marketing communications colleagues and others to support activation in 17 markets
Understand and act on the main drivers for campaign effectiveness and Marketing ROI. This includes setting clear campaign KPIs and targets, tracking campaign impact, optimization, and providing recommended actions to drive improvement
You are a part of

an international team of digital marketing and marketing communications professionals with global responsibility, reporting to the Therapeutic Care Marcom Lead.

To succeed in this role, you should have the following skills and experience

Preferably, a BA/BS in Communications, Business Administration, Marketing or Information Technology (with a proper understanding of Marketing)
A well-seasoned, digital communications pro – at least seven years of experience in positions of increasing responsibility
Demonstrated ability to define clear digital marketing objectives with related KPIs, and to report/demonstrate results
Prior ownership of a customer/target audience web experience: optimizing for conversion and engagement, including developing the Search Engine Optimization Strategy, ensuring all content is search engine optimized to drive top keyword rankings for key search terms
Solid knowledge of internet technologies including SearchEngine Advertising, Display Advertising, Search Engine Optimization, Email, Web, Nurture, Mobile marketing, and eCommerce.
Ability to work cross-functionally and globally with extended team; work with business/marketing stakeholders in a matrixed organization
Continuous improvement mindset: sharing learnings across businesses/markets, replicate best practices.
B2B, Medical Device, BioTech/Pharma experience preferred
Digital agency experience and/or experience working in healthcare or other regulated industries a plus
In return, we offer you

To sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we’re used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.


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