The Director of Marketing is responsible for establishing and directing targeted communications to our customers and end users. The company is focused on leveraging social media and other strategies to reach customers. As an industry leader, we are focused on developing cutting edge products and communicating our passion and vision for the industry.
Responsibilities and Duties:
- Develops and drives marketing strategies, analysis and insights for customer acquisition, and customer relationship management.
- Collaborates with internal departments, external partners, and customers to develop financially sound, creative, compelling and differentiated marketing initiatives that drive sales, deliver a consistent effective message and increase awareness and preference for Black Crest and our products.
- Oversees the development of all advertising and marketing content, including social media, email, print, web, audio and visual. Conceptualizes and launches multi-channel marketing campaigns to support the business development goals of the company. Oversees the development of the content calendar for all channels.
- Oversees and develops the overall marketing budget. Maximizes the productivity of the advertising budget; reallocating resources from marginal programs to new ventures and programs that provide a greater return.
- Acts as brand champion for the organization.
- Oversees and develops tracking metrics and success criteria for all marketing programs and activities. Reviews industry data, examines and analyzes statistical data, competitor information, sales, and salesperson input on customer perceptions, preferences, and buying habits to forecast future marketing trends, identify growth opportunities, guide marketing planning, build strong selling points and understand targets. Provides results to executive team.
- Oversees production of catalogs and sales support materials.
- Oversees all public relations efforts. Manages corporate communications and press relation activities in support of company events, happenings, or other items newsworthy to the public.
- Trains, develops, provides on-going feedback, one on one coaching and administers employee performance reviews.
· Perform any further duties as assigned and supporting the needs of Black Crest and its team
· Bleed Black Crest as part of a cross-functional leadership team in building the most visceral luxury men’s clothing and accessory brand in the industry
What We're Looking For
- Proven track record of developing and executing successful marketing campaigns utilizing social media channels such as YouTube, Facebook and Instagram
- Quick learner
- Strong relationship building skills
- Strategic thinking
- Excellent communication skills, both written and verbal
- Highly motivated, driven, smart, and achievement oriented
- Effective time management and organizational skills
- Positive and collaborative attitude
Qualifications
- Minimum of 5-7 years of marketing experience
- Bachelors’ Degree in Business, Marketing, or related field of study or commensurate experience
- Excellent communication skills, both written and verbal
- Expertise in digital marketing tactics and technology
Job Type: Full-time
Experience:
- Marketing: 5 years (Required)
Ability to Commute:
- Dallas-Fort Worth, TX (Required)
Ability to Relocate:
- Dallas-Fort Worth, TX: Relocate before starting work (Required)
Work Location: In person
