Social Media Specialist

CrowdStrike - Irvine, CA3.0

Full-timeEstimated: $87,000 - $110,000 a year
About CrowdStrike
CrowdStrike started with a mission to revolutionize the entire approach companies take to security. CrowdStrike has disrupted the multi-billion dollar endpoint security market with innovative technology, services delivery, and intelligence gathering. Our groundbreaking technology ensures that organizations can not only defend themselves but also do so in an efficient and future-proof manner. As one of Forbes Most Promising Companies, our business doubled in the past year both with regards to revenue and headcount, serving more than 16 percent of the Fortune 1000 companies and 20 percent of the Fortune 500 companies.

Today, the company continues to drive major innovations around AI/machine learning, behavioral-based prevention and detection, etc. to stay ahead of adversaries. We stand so strongly behind our breach protection capabilities that we established an EPP Complete warranty of up to $1 million if a breach occurs within a customer’s protected environment.

We have received a number of exciting awards including:
June 2018: Forrester Research, one of the leading industry analyst firms, named CrowdStrike a “leader” in The Forrester Wave for Endpoint Security Suite.
June 2018: Closed over $200 million, led by General Atlantic, Accel and IVP, with participation from March Capital and CapitalG (Google), achieving a valuation of more than $3 billion.
April 2018: CrowdStrike Wins SC Award for Best Security Company Second Year in a Row.
January 2018: Awarded #1 in the Visionaries quadrant of the 2018 Gartner Magic Quadrant for Endpoint Protection Platforms.
October 2017: 100 Best Medium Workplaces for 2017 by Fortune magazine.
About the Role
We’re seeking a Social Media expert to amplify our mission and build a passionate following for our brand through smart, effective social media and influencer marketing. You will have an opportunity to build our social media presence from a strong base - and our influencer marketing muscle from the ground up; own our social media strategy and content; and grow and engage our audiences across all channels and geographies. Our ideal candidate is a collaborative, highly creative and data-driven strategic thinker, with meticulous attention to detail, who thrives in fast-paced startup environment.

We are looking for a storyteller with content-development and some video editing experience; an excellent communicator and strong writer; a steward of our brand and voice, who can effectively engage in an authentic dialogue with our growing social and influencer communities; and a trend spotter who is passionate about all things social, and has their finger on the pulse of new social features, tools, and trends across existing and new channels. This is a high-impact position that’s integral to the organic growth of our burgeoning global business at the forefront of cybersecurity.

If you love crafting the perfect message; are a multi-tasking self-starter who’s passionate about building community engagement; have a keen eye for striking visuals; a keen mind for rewriting the rule book for how social media can drive SEO, sales and recruiting – and if you’re editing this job post in your mind as you read it - then we want you to join our best-in-class global marketing team!

What You’ll Need

Drive and own innovative social media strategy, management, and brand voice across owned social channels (Twitter, LinkedIn, Instagram, Facebook, YouTube) and other emerging channels
Own aggressive OKRs related to audience growth, engagement, as well as traffic and conversion
Develop and manage creative campaigns and programs across social channels
Create and drive organic social media content and a robust editorial calendar including news, holidays, cultural moments and events, company and community milestones, etc.
Closely partner with content marketing, comms and support; work cross-functionally across marketing, content, PR, product, engineering, community, partners and BD; and collaborate with our People organization on employer brand initiatives
Develop and drive social content strategy, utilizing the wealth of existing content (including video, reports, blogs, white papers, webcasts, etc.) as well as development of new types of social content
Actively monitor and listen to our social community, engage in/facilitate authentic dialogue, and escalate to support and/or SMEs when needed
Analyze and interpret results of social media campaigns and programs to measure, learn, and optimize
Advocate for our social community to ensure we’re always serving them the most interesting, relevant, and engaging content
Develop a rigorous approach for testing, tracking and measuring social media and influencer initiatives, and reporting against objectives, in order to inform recommendations and decision-making
Manage and help develop social media content with bloggers, well-connected followers, pundits, thought leaders and other influencers that are aligned with our brand and business goals
Spot new social media and influencer trends and tools that could positively impact our business, and provide counsel to marketing leadership about noteworthy opportunities
Manage third-party influencer marketing, as well as social media vendors, tool contracts and relationships

4+ years experience managing social media channels, preferably for a consumer-facing brand, with 2+ years overseeing social strategy and content
Experience managing influencer marketing campaigns preferred, including working directly with influencers to deliver measurable results
Demonstrated success driving highly-engaged social campaigns, and overseeing content, audience growth, and engagement across social channels
Deep expertise in social media applications, listening tools, measurement and analytics; able to make informed recommendations on various social vendors and tools such as Sprinklr, Hootsuite, etc.
Ability to creatively engage with internal and external brand champions to ensure authentic representation of CrowdStrike voice and tone
Experience with video editing tools and software
Ability to effectively partner with and influence internal teams while managing complex cross-functional relationships in a rapidly-changing environment
Experience working with or managing external agencies and vendors
Bachelor’s Degree in PR, Communications, Marketing, Journalism or related field

Benefits of Working at CrowdStrike:
Market leader in compensation + stock options
Competitive vacation policy
Comprehensive health benefits + 401k plan
Paid paternity and maternity leave, including adoption
Flexible work hours and remote friendly environment
Wellness programs
Stocked fridges, coffee, soda, and snacks
Peer recognition
Inclusive culture focused on people, customers and innovation
Regular team activities, including happy hours, community service events
CrowdStrike believes that diversity and inclusion among our organization is essential to our success as a global company, and we seek to attract, retain and empower the industries best and brightest from a diverse talent pool.

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.