Digital Marketing (SEM) Account Manager / Analyst

Working Planet - Providence, RI (30+ days ago)


Who We Are

Working Planet is a digital marketing firm filled with smart people who are deeply interested in understanding how to connect the dots from ad to revenue in order to maximize profit for our clients.

We are data analysts at heart who enjoy manipulating data to tease out trends and information to help achieve our clients' P&L objectives. We like working with backend, network, and engagement data to find the "truth" about the relationship between advertising and profitability.

We care about each other and our clients and work hard to do right by both. We believe strongly in continuous improvement and work towards infusing it in everything we do. We work in small, cohesive teams in a friendly, casual environment where it's not uncommon to see a pet, or two, wandering around.

Job Description

In this role, you will be directly responsible for managing, optimizing, reporting on, and communicating the effectiveness of multiple digital advertising channels including paid search, product listing ads, remarketing, display and paid social.

You will be provided extensive training on our industry-leading methodology to help you succeed in your role.

We are looking for extremely bright people who love solving puzzles, enjoy data processing and analysis, are interested in marketing, and are Excel power users. If you are well-organized, excellent at memorizing information, very confident and nice, you will be in great company at Working Planet!

Key Responsibilities

  • Research, develop and implement advanced digital advertising and SEM strategies across client accounts, including keyword research, ad copy development, bid optimization and data analysis.
  • Perform frequent analysis of client campaigns including account and audience segmentation, keyword analysis, backend data analysis, and other assessments.
  • Monitor industry trends and upcoming technology, channels and online marketing strategies for new opportunities for clients across the company

Skills & Experience

  • Bachelor’s Degree
  • Outstanding memorization, concentration and organizational skills
  • Proficiency with Microsoft Excel
  • Enthusiastic, hardworking and takes deep pride in work
  • Must be capable of learning quickly
  • Ability to work fast, think on feet
  • Excellent people, computer and problem solving skills
  • Outstanding written and verbal skills
  • 1-3 years of full time work experience, preferably in marketing

SUBMITCOVER LETTER AND RESUME!

Job Type: Full-time

Experience:

  • full time: 1 year
  • Excel: 1 year

Education:

  • Bachelor's

Location:

  • Providence, RI

Language:

  • English

Required work authorization:

  • United States