- Microsoft Powerpoint
WOULD YOU LIKE TO HELP TURN ONE OF THE FASTEST GROWING AND MOST DISRUPTIVE WINE BRANDS INTO A TRUE ICON OF THE BEVERAGE BUSINESS?
DEUTSCH FAMILY WINE & SPIRITS IN STAMFORD, CT IS CURRENTLY SEARCHING FOR AN ASSOCIATE BRAND MANAGER TO WORK ON ITS INDUSTRY LEADING JOSH CELLARS WINE BRAND
A BRAND DISRUPTING AN INDUSTRY
The 2015 Wine Brand of the Year per Market Watch magazine, Josh Cellars has seen tremendous growth and has become the fastest growing wine brand over $12 a bottle, quadrupling in volume in the past 4 years. Josh is the single largest contributor to total wine sales in 2016, 2017 and year to date in 2018 and is achieving strong gains in household penetration and consumer loyalty each year. The brand is unique, as it is one of the few premium brands that holds leadership positions both in volume share and volume growth across all major wine varietals, from its #1 selling million case premium Cabernet to its #1 domestic Rosé over $10.
A BRAND WITH ICONIC POTENTIAL
In a category where packaging is the key consumer touch-point, Josh Cellars stands out at shelf. The scripted text logo and its antique parchment label design is simple and elegant, making the brand look more premium than its shelf price of $10-$15. The liquid also consistently over delivers in terms of quality. Josh Cellars wines deliver rich and expressive flavors but remain accessible to more novice wine drinkers. Not only does the brand look like a more premium wine, it tastes like one as well. The brand features an authentic and inspiring founder’s story, rooted in gratitude, community and classic American values.
The Associate Brand Manager (ABM) will play a critical support role in developing strategic brand plans and executing all marketing programs in place as part of the Brand Team. The ABM will be responsible for performing in-depth data analysis and deriving key business insights that translate into actionable business decisions. Furthermore, the ABM is expected to demonstrate strong problem-solving skills, the ability to take initiative and work independently, and develop strong cross-functional group relationships.
WHO YOU ARE:
Minimum 2+ years marketing/industry experience
Strong analytical skills are a must
Ability to function effectively in a fast-paced, multi-faceted business environment
Strong strategic and decision-making skills with creative acumen
Ability to take initiative, develop and seek out creative and innovative ideas
Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company
Understanding of financial P&L and budget management
Excellent written and verbal communication skills, including strong presentation skills
High level of proficiency in Microsoft Excel and PowerPoint
WHAT YOU WILL DO:
Contribute to development and execution of strategic and annual marketing plans which address all aspects of the marketing mix including P&L’s, pricing, packaging, advertising, promotion, public relations, market research, and new product development
Analyze sales and consumer-tracking data and derive key actionable business insights
Help manage outside promotions agency in development of integrated promotional plans
Play an active role in paid media planning and execution
Manage brand budget, including coding and entering invoices
Build relationships with Sales to identify opportunities to develop brand growth
Interface on a consistent basis with cross-functional groups (Sales, Finance, and Operations) to rapidly identify problems/opportunities and take appropriate action as warranted
Handle consumer inquiries, requests and complaints received on-line