- Social Media Management
Plan, develop, and implement the marketing and communications strategy and tactics for social media, creating broader brand acceptance and interest. Responsible for the development and implementation of a social media plan including: development of brand(s) pages, advertising, promotions, copy, brand presentation, and marketing research across the social media landscape.
Plan, develop, and implement the social media tactics for insurance brands and products.
Become our expert in social media markets focusing on external acceptance and internal participation.
Coordinate activities between brands and assist program directors with social media communications
Conduct social media promotions
Conduct marketing research and development developing position papers and plans for social media penetration of the brand
Ideate, write, create and implement social advertising
Monitor changes in the acceptance metrics across targeted social media platforms
Coordinate brand website changes and development to support social media campaigns
Survey agents and insureds to determine social media acceptance and recommend changes where necessary
Produce Social Media plans and budgets
Report weekly activities against plan
Bachelors degree in Marketing
3+ years of Social Media Marketing experience